Creating Web Sites The Missing Manual - O’Reilly

Think you have to be a technical wizard to build a great web site? Think again.
For anyone who wants to create an engaging web site–for either personal or
business purposes–Creating Web Sites: The Missing Manual demystifies
the process and provides tools, techniques, and expert guidance for developing
a professional and reliable Web presence.

Like every Missing Manual, you can count on Creating Web Sites: The Missing
Manual to be entertaining and insightful and complete with all the vital
information, clear-headed advice, and detailed instructions you need to master
the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating,
maintaining, and updating an effective, attractive, and visitor-friendly web
site–from scratch or from an existing site that’s a little too simple and flat
for your liking.

Creating Web Sites: The Missing Manual doesn’t only cover how to create
a well-designed, appealing, smart web site that is thoroughly up to date and
brimming with the latest features. It also covers why it’s worth the effort
by explaining the rationale for creating a site in the first place and discussing
what makes a given web site particularly aesthetic, dynamic, and powerful. It
further helps you determine your needs and goals and make well informed design
and content decisions.

Creating Web Sites: The Missing Manual includes a basic primer on HTML,
working with JavaScript, and incorporating services like Paypal’s shopping cart,
Amazon’s associate program, and Google AdSense and AdWords. It delivers advanced
tricks for formatting, graphics, audio and video, as well as Flash animation
and dynamic content. And you’ll learn how to identify and connect with your
site’s audience through forms, forums, meta tags, and search engines.



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