Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
(1 votes, average: 1 out of 5)You need to be a registered member to rate this post.
Loading ...
What do Coca-Cola, McDonald�s, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost. “Brand Failures” looks at how such disasters occur. It looks at those brands that have launched with the help of multi-million dollar advertising campaigns and then sunk without trace. Matt Haig recounts classic examples from every era of branding including more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of “lessons learnt”, so providing “how not to” advice. Some of the brand disasters covered are: Coca-Cola (New Coke), Chevy, Fender, Harley-Davidson, IBM, Microsoft, McDonalds�s, Mr. Donut, Perrier, Pets.com, Quaker, Sony, Tang and Virgin.
Download Here
Random Posts
- The Advanced Dictionary of Marketing: Putting Theory to Use
- BPEL Cookbook: Best Practices for SOA-based integration and composite applications development
- Marketing Straight to the Heart
- The Essential Guide to Dreamweaver CS3 with CSS, Ajax, and PHP
- Dealing With Problem Employees A Legal Guide 2nd Edition - Nolo Press
- Visual Basic 2005 Cookbook - O’Reilly
- SUSE Linux - O’Reilly
- Repairing and Upgrading Your PC
- Visual Basic 12 Programming Books Aio 12 Ebooks
- Beginning Microsoft Office Live: Build Your Own Web Site Quickly and Easily
