Irresistible Markets Models and Meta Value in Consumer Electronics - IBM Press

The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win.

In this book, two world-renowned consultants preview the industry’s future–from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You’ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets. Whatever your role in the industry, this book will help you:

· Make better decisions, find your differentiators, and focus on your key success drivers

· Tap into the emergent “meta-value” that arises when technologies, devices, services, and content come together

· Reach tomorrow’s smart, service-sensitive shopper: not just the “technology-hungry” customers

· Widen margins by adding value consumers will pay for

· Transform cost structures to support rapid growth and nonstop change

· Sell into China, India, and other fast-growing emerging markets

· Preview “telehealthcare”: the surprising application for the living room

· Gain new insights into online gaming, smart home technology, and more

· Discover the immense power of IBM’s Cell Broadband Engine processor–and the business opportunities it enables

· Leverage embedded Linux to build more affordable, profitable, consumer-centric products

· Develop higher-value software for connected consumer electronics

· Differentiate products through state-of-the-art design and user interfaces

· Discover what the industry’s “winners” will look like in five years–and how to be one of them

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