The Art of What Works: How Success Really Happens

By: William Duggan
Publisher: McGraw-Hill
ISBN: 0071412069

“There is nothing new under the sun.”

Though coined more than 2,000 years ago, this truism has straight-line relevance to today’s business world. Because while every business situation you confront is unique, it is invariably made up of questions and elements that have been confronted-and solved-by others before you.

From ancient strategist Sun Tzu through latter-day business legends like Jack Welch, Steve Jobs, and many others, the value of adopting great ideas and adapting them to one’s own benefit is well known. The Art of What Works provides you with a ready guide for systematically implementing what was until now simply intuitive, and show you how to build successful new strategic frameworks by first observing what works? and just as important, what doesn’t? in the real world.

The Art of What Works outlines a step-by-step program for understanding how and why others succeeded, and then drawing on their successes to help solve your own business problems. Outlining an approach that is exceedingly straightforward yet effective, this landmark book will help you to:

- Systematically draw on the past successes of others to fuel innovations of your own
- Lead effectively by learning how to construct one, dramatic solution from several elements
- Overcome obstacles that prevent good ideas from taking shape, and rising to the top

While the content of all successful ventures changes on a case-by-case basis, the structure remains remarkably similar. The Art of What Works brings unique and valuable insights to today’s business leadership precisely because it provides no world-changing structures or paradigm-shattering methodologies? just solid, proven strategies that have worked before, are working today, and will provide value far into the future.

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