Online Rules of Successful Companies

In this book, Robin “Roblimo” Miller introduces specific rules for systematically building the profitability of virtually any business online, and shows how to use these rules to maximum advantage, whatever you sell-products, services, information, or advertising.

Miller is exceptionally well placed to write this book: He is Editor-in-Chief of OSDN (Open Source Development Network), the parent organization of hugely popular sites like Slashdot and Freshmeat-businesses that have been profitable virtually from day one. Drawing on his own experience and the hard lessons learned by thousands of companies, he has delivered a practical, streetwise guide to cutting your costs and raising your revenues until you’re making a healthy, sustainable profit.

Miller shows how to avoid disastrous mistakes; how to accomplish more with less; how to anticipate trends without wasting scarce resources; and how to use the Internet to support all your business activities, both online and off. This book is not about technology or “e-commerce”: It is about business success.

* The rules of profitable business online
What works now-and what never works
* Driving costs out of your online business
Reducing the cost of hosting, software, coding, and more
* Using your site to support your offline business
Dirt-cheap ways to increase your in-store traffic and profits
* The do’s and don’ts of email, chat, and community
Connecting with your customers-one-on-one
* The myth of the “abandoned shopping cart”
What you can-and can’t-learn from incomplete transactions
* Powerful promotion without the expense
And expensive techniques that are utterly worthless

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