E-Mail Rules: A Business Guide to Managing Policies, Security, and Legal Issues for E-Mail and Digital Communication

In a recent review of “The ePolicy Handbook: Designing and Implementing Effective E-Mail, Internet and Software Policies”, I wrote asking questions such as “Does your company or organization have a policy that covers writing style in electronic communications? Does your company or organization have cyberinsurance to cover losses attributed to errors or employee misbehavior using your e-mail systems? Does your company or organization offer netiquette training for employees and managers?”

In her follow-up book, E-Mail Rules - A Business Guide to Managing Policies, Security, and Legal Issues for E-Mail and Digital Communication, (254 Pages, The American Management Association, 2003), Nancy Flynn takes a narrower view of the management of E-Mail and Digital Communication in the enterprise.

Much like her first book, Flynn lays out 37 Rules to follow in establishing and managing these policies. She starts out by establishing a framework to build a case for e-mail management. This section covers the need to reduce liability and exposure, real world legal issues, and spelling pout that e-mail belongs to the employer not the employee. From this point, she goes into specific issues surrounding privacy (very important for international communications and differences in laws), content management, Listserv use, and more. The book also has very good concise discussion about retaining e-mail as business records, different methods of storage, and employee education. Flynn then delves into discussions of E-mail Security and managing alternative technologies such as instant messaging and peer-to-peer networking technologies.

Fir this reader, the most important rules are the last two in the book, that deal with employee training as the key to reducing risk, and working to instill a sense of ownership in employees. Without these two items, no policy ever written will work or be effective.

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