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CRM Unplugged: Releasing CRM’s Strategic Value

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  • In: Business eBooks, Doing Business, Finance
  • Author : mrblue
    • 1 vote, average: 5 out of 51 vote, average: 5 out of 51 vote, average: 5 out of 51 vote, average: 5 out of 51 vote, average: 5 out of 5

    Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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