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The Apple Way: 12 Management Lessons from the World’s Most Innovative Company

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  • In: Business eBooks, Doing Business, Finance, Management, Marketing
  • Author : -cosmos-
    • 6 votes, average: 4.33 out of 56 votes, average: 4.33 out of 56 votes, average: 4.33 out of 56 votes, average: 4.33 out of 56 votes, average: 4.33 out of 5

    The Apple Way: 12 Management Lessons from the World’s Most Innovative CompanyApple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles. It is written by the bestselling author of several Harvard Business School Press titles.


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