The Ultimate Marketing Plan - Dan Kennedy

Marketing starts with putting together the best, most promotable message possible that truthfully represents the "goods" you have. And that message has to highlight a "USP" — a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own "USP" for all their products, services, or businesses and teach them which delivery methods are the best for their situation.

The Ultimate Marketing Plan has been updated to include new marketing techniques, including voice mail services, the Internet, e-mail, and broadcast faxing.

Through success stories, examples and handson "Think Sheets" readers will learn how to:
— Research the competition
— Build customer interest
— Create their own publicity department with little or no budget
— And more!
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