Advertised Mind: Ground-Breaking Insights into how Our Brains Respond to Advertising
In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
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March 27th, 2008 16:04
[...] Advertised Mind: Ground-Breaking Insights into how… [...]