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Enterprise Marketing Management - The New Science of Marketing

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  • In: Business eBooks, Management, Marketing
  • Author : mrblue
    • 1 vote, average: 5 out of 51 vote, average: 5 out of 51 vote, average: 5 out of 51 vote, average: 5 out of 51 vote, average: 5 out of 5

    A groundbreaking paradigm that takes a scientific approach to marketing practice

    Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

    Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

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    One Response to “Enterprise Marketing Management - The New Science of Marketing”

    • Sherlito
      November 12th, 2008 07:05
      1

      Thank you for your free e-books. I have now my reference materials in my classes in the Philippines. Our College has poor library references because the government does not have enough budget.

      Thanks

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