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Computer Power User August 2008 »

Public Relations Strategy

  • 2,799 views
  • In: Business eBooks, Management, Marketing
  • Author : namanhem
    • 4 votes, average: 2.75 out of 54 votes, average: 2.75 out of 54 votes, average: 2.75 out of 54 votes, average: 2.75 out of 54 votes, average: 2.75 out of 5

    Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents include
    Not Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.

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