SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You’ll learn essentials in digestible little spoonfuls.
Social Media Marketing GPS began as an experiment to learn if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.