You’ve got a great idea, you’ve built your killer team, and you’ve maybe even gone through the first round or two of funding. You know you’ve got something that’s going to totally rock the industry.
Marketing your product is essential if your company is going to explode the way you know it can. Think about it. Where would Coca Cola be if they hadn’t pushed their way into our collective unconscious? They’d just be one of many soft drinks on the shelf instead of the most recognized brand in the world.