A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google’s free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

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The unprecedented success of iPhone and iPod touch serves as proof positive that application developers are entering uncharted territory when it comes to creating sophisticated, multi-functional mobile applications for the revolutionary interface design of the touch screen. The Safari-exclusive applications for these Apple devices assemble elements of Web 2.0 apps, traditional desktop apps, multimedia video and audio, and the cell phone. this book shows you how to integrate these various elements with key design concepts and principles in order to develop a highly usable interface for the touch screen.

You’ll learn to use existing open-source libraries in your code, imitate the overall look and feel of built-in Apple applications, and migrate existing Web 2.0 apps and sites to this new mobile platform. Along the way, you’ll discover how to design a user interface that is optimized for the touch-screen display. By the end of the book, you’ll feel untouchable as you create a custom mobile application from scratch.

What you will learn from this book:

• How to design and implement an iPhone user interface
• Ways to enable and optimize web sites for iPhone and iPod touch.
• Tips for handling touch interactions and capturing JavaScript events
• Specific CSS styles that are useful for developing applications
• Techniques for integrating applications with core iPhone services including Phone, Mail, and Goolge Maps
• How to minimize constraints and maximize bandwidth and app-execution performance
• Methods of debugging Mobile Safari applications

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Open source technology enables you to build customized enterprise portal frameworks with more flexibility and fewer limitations. This book explains the fundamentals of a powerful set of open source tools and shows you how to use them.

An outstanding team of authors provides a complete tutorial and reference guide to Java Portlet API, Lucene, James, and Slide, taking you step by step through constructing and deploying portal applications. You will trace the anatomy of a search engine and understand the Lucene query syntax, set up Apache James configuration for a variety of servers, explore object to relational mapping concepts with Jakarta OJB, and acquire many other skills necessary to create J2EE™ portals uniquely suited to the needs of your organization.

Loaded with code-intensive examples of portal applications, this volume offers you the know-how to free your development process from the restrictions of pre-packaged solutions.

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Whether you are targeting Mac OS X or the iPhone, at some point your Cocoa application is probably going to need to persist data. You could struggle with SQLite, generate XML, or create your own binary format. Or, you can save time and energy by taking advantage of Apple’s Core Data API instead.

Core Data makes it easy for you to work with object graphs and to persist data-but there are plenty of pitfalls and issues to watch out for. This book shows you everything from versioning to integrating with Quick Look, Sync Services, and Spotlight. You’ll see how to boost performance and work in multithreaded applications. You’ll work with Core Data on both the desktop and the iPhone.

By the end of Core Data, you’ll have built a full-featured application, gained a complete understanding of Core Data, and learned how to integrate your application into OS X.

As an extra bonus, you’ll see numerous recipes that are useful in unusual situations, or even in places where you wouldn’t have thought to use the Core Data API before. It will become another indispensable tool in your kit.

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Two books in one! Complete coverage of data cabling and fiber optics makes this the most comprehensive cabling book on the market

With the growing demand for fiber optics in large-scale communications networks, network professionals need complete, up-to-the-minute information. The fourth edition of this popular guide provides you with the latest on copper and fiber-optic networking. It is particularly useful for those studying for the Fiber Optics Installer or Fiber Optics Technician certifications.

Part I covers the basics of cabling, while Part II is devoted to in-depth information on fiber optics, allowing you to stay up to speed on all aspects of the field.

• Demonstrates how to work with all of the various types of cables-from those used to network desktops to hubs and switches up to those used by major telecommunications carriers
• Appeals to anyone who plans, builds, and maintains a network
• Offers a solid foundation in fiber optics

As the industry transitions from copper cabling to fiber optics, Cabling: The Complete Guide to Copper and Fiber-Optic Networking, Fourth Edition is a vital tool for network administrators and technicians.

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Install and manage one or one thousand virtual servers in your enterprise with the latest generation of VMware virtualization software, vSphere 4, and this comprehensive guide. Using step-by-step instruction backed by real-world scenarios, this book takes you under the hood of this powerful VMware suite, clearly explaining all of the components and how you can get the most out of them. Discover how to reduce your overall server footprint, expand capacity, optimize performance, track cost savings, and more with this in-depth guide.

Coverage includes:

• Getting up to speed on all components of the VMware vSphere 4 suite
• Installing, configuring, and managing VMware ESX and ESXi Server, vCenter Server, and VMware Update Manager
• Managing virtual machines and networks, storage devices, and access
• Migrating and importing virtual machines into your existing infrastructure
• Understanding high availability and business continuity in the VMware world
• Securing your vSphere virtual infrastructure and monitoring performance
• Mitigating the effects of unplanned physical server failure with VMware Fault Tolerance
• Scripting and automating with PowerShell and PowerCLI

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S.U.M.O. stands for Shut Up, Move On. It’s a phrase to say to ourselves (and sometimes others) when we are acting or thinking in a way that is hindering our ability to succeed. It doesn’t necessarily mean ‘get over it’ or ‘pull yourself together’ (although there may be occasions when both responses are necessary). ‘Shut Up’ means stop what you’re doing, take time out to reflect, let go of baggage and beliefs that hinder your potential. ‘Move On’ means tomorrow can be different from today, look for new possibilities, don’t just think about it, take action.

There are six S.U.M.O. principles that are designed to help you create and enjoy a brilliant life. If you are wrestling with life’s challenges, these principles will help you do so more successfully.

1. Change Your T-Shirt - take responsibility for your own life and don’t be a victim.
2. Develop Fruity Thinking - change your thinking and change your results.
3. Hippo Time is OK - understand how setbacks affect you and how to recover from them.
4. Remember the Beachball - increase your understanding and awareness of other people’s world.
5. Learn Latin - change comes through action not intention. Overcome the tendency to put things off.
6. Ditch Doris Day - create your own future rather than leave it to chance. Forget the attitude ‘que sera, sera, whatever will be, will be.’

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Jim Marrs can justifiably be considered the world’s leading conspiracy author, with multimillion bestsellers like Alien Agenda, Rule by Secrecy, and the book that Oliver Stone used as a basis for his JFK movie, Crossfire: The Plot That Killed Kennedy. Now Marrs has allied with the web’s most popular conspiracy forum to investigate everything from chemtrails to the Nazis’ Antarctic base, moon landing hoaxes to UFOs, God as an alien to the end of the world in 2012.

AboveTopSecret.com is the Internet’s largest and most popular discussion board community, with more than twelve million page views per month. It is dedicated to the intelligent exchange of ideas and debate on a wide range of “alternative topics” such as conspiracies, UFOs, paranormal, secret societies, political scandals, new world order, terrorism, and dozens of related topics. AboveTopSecret’s popular podcast is downloaded tens of millions of times per month.

Marrs brings his rigorous journalist’s credentials to bear on these topics and more, asking (and often answering) the essential who, what, when, where, why, and how questions in compelling, page-turning fashion.

A native of Fort Worth, Texas, Jim Marrs has worked for several Texas newspapers, including the Fort Worth Star-Telegram. After a leave of absence to serve with Fourth Army intelligence during the Vietnam War, he became a military and aerospace writer for the newspaper and an investigative reporter. Since 1980, Marrs has been a freelance writer, author, and frequently invited public speaker.

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Get ready to maximize all the dynamic features of Microsoft Office on your Mac with “Picture Yourself Learning Microsoft Office 2008 for Mac!” Whether you are new to using the Microsoft Office suite on your Mac or just want to get up-to-speed quickly with this latest version, this book is packed with clear, step-by-step instructions and full-color images that will walk you through the basics of each application. You’ll learn how to install the software and explore the basic keystrokes and techniques that work across all of the applications to help you get familiar with Office 2008. Once you’re comfortable, you’ll dive right in, customizing the Toolbar, working within Word for all your document and publishing needs, utilizing Excel for spreadsheets and charting, creating attentiongrabbing presentations with PowerPoint, and organizing your email communications and schedule with Entourage. You’ll even learn how to set up Messenger for Mac for live chat communication and how to use the Microsoft Project Gallery to start and then manage all your projects. Picture Yourself Learning Microsoft Office 2008 for Mac will help you get the most out of your Office for Mac experience.

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Beginning Django E-Commerce will be the first book to guide you through producing an e-commerce site using Django, the most popular Python web development framework. Topics covered include how to make a shopping cart, a checkout, and a payment processor; how to make the most of Ajax; and search engine optimization best practices. Throughout the book, you’ll take each topic and apply it to build a single example site, and all the while you’ll learn the theory behind what you’re architecting.

• Build a fully functional e-commerce site.
• Learn to architect your site properly to survive in an increasingly competitive online landscape with good SEO techniques.
• Become versed in the Django web framework and learn how you can put it to use to drastically reduce the amount of work you need to do to get a site up and running quickly.

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