Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.

Focus on 2D in Direct3D teaches you all of the tools and tips you'll need to dive right in and begin creating your own games. If you have some knowledge of C or C++ and have been searching for a guide that will take your 2D programming into the third dimension, then search no more!
In this book you\'ll acquire the skills you\'ll need to move from the 2D API to Direct3D. Written from the point of view of a 2D programmer, Focus on 2D in Direct3D presents the fundamentals of the Direct3D API in an easy-to-use-and-understand format. Get ready to jump into the world of Direct3D!

Add seamless, interactive, user-controlled delivery to your Flash applications. This book builds upon your understanding of basic ActionScript (AS) syntax with the foundational skills that you need to use XML in Flash applications and AS2 or AS3 to migrate your existing applications. Beginning with an introduction to XML, XML parsing methods, and a short introduction to AS2 you learn how to create a universal XML load/onload Class as well as a universal XHTML parser. Then you learn how to use Components using XML as the data source, including the menu, menubar, datagrid and tree component. Finally, a
tutorial projectthe design and development of a Real Estate Web site that contains an XML search enginepulls it all together with han ds-on experience. All the applications use XML as the data source and are
written as class files. Select parts of the Real Estate Web site are redeveloped in AS3 for purposes of illustration. The new XML class is presented and specific code examples demonstrate techniques to apply
methods and use properties. Particular attention is paid to the differences between AS2 and AS3 and how to effectively transition from one AS version to the other.

Multi-core chips from Intel and AMD offer a dramatic boost in speed and responsiveness, and plenty of opportunities for multiprocessing on ordinary desktop computers. But they also present a challenge: More than ever, multithreading is a requirement for good performance. This guide explains how to maximize the benefits of these processors through a portable C++ library that works on Windows, Linux, Macintosh, and Unix systems. With it, you'll learn how to use Intel Threading Building Blocks (TBB) effectively for parallel programming — without having to be a threading expert.

Written by James Reinders, Chief Evangelist of Intel Software Products, and based on the experience of Intel's developers and customers, this book explains the key tasks in multithreading and how to accomplish them with TBB in a portable and robust manner. With plenty of examples and full reference material, the book lays out common patterns of uses, reveals the gotchas in TBB, and gives important guidelines for choosing among alternatives in order to get the best performance.

Description: Embedded software is in almost every electronic device designed today. There is software hidden away inside our watches, microwaves, VCRs, cellular telephones, and pagers; the military uses embedded software to guide smart missiles and detect enemy aircraft; communications satellites, space probes, and modern medicine would be nearly impossible without it. Of course, someone has to write all that software, and there are thousands of computer scientists, electrical engineers, and other professionals who actually do.
Each embedded system is unique and highly customized to the application at hand. As a result, embedded systems programming is a widely varying field that can take years to master. However, if you have some programming experience and are familiar with C or C++, you're ready to learn how to write embedded software. The hands-on, no-nonsense style of this book will help you get started by offering practical advice from someone who's been in your shoes and wants to help you learn quickly

Now there's a single definitive source for everything Flash developers need to know to integrate cutting-edge video into a website—seamlessly. Whether your Flash skills focus on design or programming, this guide helps you with every phase from writing the project proposal to deploying finished applications. A step-by-step workflow directs you through setting up a work environment, designing applications, using ActionScript 2 and 3, Flash® Media Server 2, and every stage in between. Packed with tried-and-true solutions and detailed code examples, it's exactly what you need to deliver interactive video to your clients.

Understand your clients' needs and ask the right questions to determine the scope of their projects.
Obtain source video and optimize it for Web-based playback.
Develop a site or Web application that incorporates video.
Create and skin a player with Flash in both ActionScript 2 and ActionScript 3.
Explore hosting requirements, server options, and streaming vs. progressive download delivery.
Publish your site and enable the client to update it with automated tools.
Learn how to create full-featured video players with custom-designed skins.
Develop professional interactive video applications that utilize the power of ActionScript 2 and 3.

An Indispensable Resource Packed with Practical, Real-World Advice

Get the strategies you need for successful CAD management in this one-of-a-kind resource. You'll learn the basics—such as how to assign tasks, set budgets, and formulate ROI—and delve into more complex issues. How does one prioritize? How are standards best formulated, written, and introduced? Is the goal to do projects faster or cheaper—or both? What are the common myths of CAD management and how can you debunk them? Full of savvy insights, techniques, strategies, and examples from the field, this practical book will broaden your technical, business, and management skills both in and out of the world of CAD.

* Assess the capabilities of your people and resources
* Formulate, write, and communicate in-house and vendor standards
* Establish a budget, find cost savings, and determine ROI
* Manage intellectual property, file security, and document control
* Get involved with network and IT planning
* Sell your ideas to management and end users

To make real money in the stock market you have to act like a sleuth. It's not enough to rely on SEC files, annual reports, and press releases. To uncover the most lucrative investments, you must dig beneath the printed surface of public information and sleuth for physical evidence. This is the only way to reveal the actual truth about a company's real value-and its future.
Investing expert Avner Mandelman honed this highly effective, money-sleuthing approach at his investment firm, Giraffe Capital Corporation. Now, in The Sleuth Investor, he shares his proven intelligence-gathering methods for obtaining exclusive information even before industry insiders do-and using it to gain a decisive edge in buying and selling stock.
Through step-by-step guidance and illustrative examples, Mandelman demonstrates how you can track the four physical elements of a company: People (employees, customers, suppliers), Product (inventory, the product's physical movement, competing products), Plant (production facilities, offices), and Periphery (physical surroundings, community, the economic eco-chain). Obtaining physical clues gives you the ability to anticipate key company developments, such as imminent high growth, a coming disaster you can short profitably, and new product launches.
Using Mandelman's strategies and techniques, you'll learn how to:
Follow the physical movement of a product, either directly or indirectly, and connect it to financial results
Obtain exclusive information from low-level employees to make nearly sure bets
Collect information from a company's clients and suppliers-and use it to make lucrative investments
Integrate legal precautions into your sleuthing
The amount of “foolish” money available to be taken by money sleuthing is enormous. Become a sleuth yourself by following the methods in The Sleuth Investor and you'll be making more money than ever before-perhaps even a fortune.

Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.

Currency Strategy, Second Edition develops new techniques and explains classic tools available for predicting, managing, and optimizing fluctuations in the currency markets. Author Callum Henderson shows readers ho to use mathematical models to assist in the prediction of crises and gives practical advice on how to use these and other tools successfully.

Given there such huge focus on China at the moment, the timing of this new edition is particularly important. The new edition will feature a thorough update on the key developments in the past 3 years, new chapters on emerging markets, an in-depth review of the markets of China and India and their currencies and much more.