Climate of Extremes: Global Warming Science They Don’t Want You to Know

Product Description
Is the weather truly getting worse? When it comes to global warming, dire predictions seem to be all we see or hear. Climatologists Patrick Michaels and Robert Balling Jr. explain why the news and information we receive about global warming have become so apocalyptic. The science itself has become increasingly biased, with warnings of extreme consequences from global warming becoming the norm. That bias is then communicated through the media, who focus on only extreme predictions. The authors compellingly illuminate the other side of the story, the science we aren’t being told. This body of work details how the impact of global warming is far less severe than is generally believed and far from catastrophic.

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Professional Ajax

Product Description
Professional Ajax 2nd Edition provides a developer-level tutorial of Ajax techniques, patterns, and use cases. The book begins by exploring the roots of Ajax, covering how the evolution of the web and new technologies directly led to the development of Ajax techniques. A detailed discussion of how frames, JavaScript, cookies, XML, and XMLHttp requests (XHR) related to Ajax is included. After this introduction, the book moves on to cover the implementation of specific Ajax techniques. Request brokers such as hidden frames, dynamic iframes, and XHR are compared and contrasted, explaining when one method should be used over another. To make this discussion clearer, a brief overview of HTTP requests and responses is included.

Once a basic understanding of the various request types is discussed, the book moves on to provide in-depth examples of how and when to use Ajax in a web site or web application. Different data transmission formats, including plain text, HTML, XML, and JSON are discussed for their advantages and disadvantages. Also included is a discussion on web services and how they may be used to perform Ajax techniques. Next, more complex topics are covered. A chapter introducing a request management framework explores how to manage all of the requests inside of an Ajax application. Ajax debugging techniques are also discussed.

The last part of the book walks through the creation of two full-fledged Ajax web applications. The first, FooReader.NET, is an Ajax-powered RSS reader. The second, called AjaxMail, is an Ajax-enabled email system. Both of these applications incorporate many of the techniques discussed throughout the book.

Professional Ajax 2nd edition is written for Web application developers looking to enhance the usability of their web sites and web applications and intermediate JavaScript developers looking to further understand the language. Readers should have familiarity with XML, XSLT, Web Services, PHP or C#, HTML, CSS. This book is not aimed at beginners without a basic understanding of the aforementioned technologies. Also, a good understanding of JavaScript is vitally important to understanding this book. Those readers without such knowledge should instead refer to books such as Beginning JavaScript, Second Edition (Wrox, 2004, ISBN: 978-0-7645-5587-9) and Professional JavaScript for Web Developers (Wrox, 2005, ISBN: 978-0-7645-7908-0).

Professional Ajax 2nd edition adds nearly 200 pages of new and expanded coverage compared to the first edition. Some of the new topics covered here include:

• Ajax Libraries including the Yahoo! Connection Manager, Prototype, and jQuery
• Request Management with Priority Queues and the RequestManager Object
• Comet push-based web systems and HTTP streaming
• Maps and Mashups with Geocoding, Google Maps API and Yahoo! Maps API
• Ajax Debugging with FireBug and Microsoft FiddlerASP.NET AJAX Extensions (formerly code-named “Atlas”)

And of course the Second Edition retains and updates the core first edition content including:

• the range of request brokers (including the hidden frame technique, iframes, and XMLHttp) and explains when one should be used over another
• different Ajax techniques and patterns for executing client-server communication
• Ajax patterns including predictive fetch, page preloading, submission throttling, incremental field and form validation, periodic refresh, multi-stage download and more
• Syndication with RSS, Atom, and XParser
• JSON and creating an autosuggest textbox example
• web site widgets for a news ticker, weather information, web search, and site search
• Ajax Frameworks JSpan, DWR, and Ajax.NET Professional
• A Web-based RSS/Atom aggregator case study
• An AjaxMail case study

This book is also available as part of the 4-book JavaScript and Ajax Wrox Box (ISBN: 0470227818). This 4-book set includes:

• Professional JavaScript for Web Developers (ISBN: 0764579088)
• Professional Ajax 2nd edition (ISBN: 0470109491)
• Professional Web 2.0 Programming (ISBN: 0470087889)
• Professional Rich Internet Applications: Ajax and Beyond (ISBN: 0470082801)

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Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

Product Description
This book is a practical, pragmatic “how to” book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.

This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.

While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: “I’m over-worked don’t have the time to think strategically” or “Planning is overrated. I just need to get these projects done.” As a result, we take short-cuts like “ready, fire, aim.” Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results.

Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.

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Covers technique and implementation for building high-quality machine-generated code for today’s complex applications frameworks.

• includes step-by-step instructions for building dozens of code generators of varying types.
• covers techniques that range from simple code processors to more elaborate and complex one’s.
• covers building database access, user interface, remote procedures, test cases ad business logic code as well as code for other key systems functions.

This book constitutes the proceedings of the 4th conference CollaborateCom 2008 in Orlando, Florida and reflects the research results in collaborative computing networks, systems, and applications.

The 18 invited papers and 41 full papers demonstrate recent advances in many computing fields, including multi-core architectures, 3G/4G wireless networks, web 2.0 technologies, computing clouds, and software as a service.

Download here.

Python is a dynamic programming language, used in a wide range of domains by programmers who find it simple, yet powerful. From the earliest version 15 years ago to the current one, it has constantly evolved with productivity and code readability in mind.

Even if you find writing Python code easy, writing code that is efficient and easy to maintain and reuse is not so straightforward. This book will show you how to do just that: it will show you how Python development should be done. Python expert Tarek Ziadé takes you on a practical tour of Python application development, beginning with setting up the best development environment, and along the way looking at agile methodologies in Python, and applying proven object-oriented principles to your design.

• Set up a productive development environment
• Customize the Python prompt and deploy setuptools
• Write efficient syntax: iterators, generators, and decorators
• Build arguments by design and follow the best practices for working on API
• Build, release, and distribute your applications
• Write an application based on several eggs
• Distribute and deploy your application with zc.buildout
• Build and release your packages and set up a development cycle
• Manage your code with distributed version control and continuous integration
• Use an iterative and incremental approach to write software
• Practice Test-Driven Development
• Profile and optimize your code to speed up your programs
• Apply design patterns to your applications

Exploring C++ uses a series of self–directed lessons to divide C++ into bite–sized chunks that you can digest as rapidly as you can swallow them. The book assumes only a basic understanding of fundamental programming concepts (variables, functions, expressions, statements) and requires no prior knowledge of C or any other particular language. It reduces the usually considerable complexity of C++.

The included lessons allow you to learn by doing, as a participant of an interactive education session. You’ll master each step in a one sitting before you proceed to the next. Author Ray Lischner has designed questions to promote learning new material. And by responding to questions throughout the text, youll be engaged every step of the way.

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The Facebook API allows web developers to create Facebook applications and access Facebook data from other applications. Facebook API Developers Guide covers the use and implementation of the Facebook API—what the key features are and how you can access them. You will learn, through practical examples, the main features of the Facebook API including an introduction to the API–specific languages FQL and FBML. These examples are further supported by the introduction of other technologies like language libraries, relational database management systems, and XML.

• Covers all key features of the Facebook API
• Explains the API languages FQL and FBML
• Teaches by example, with useful code and tips you can use in your own applications

Professional Ajax

Product Description
Professional Ajax 2nd Edition provides a developer-level tutorial of Ajax techniques, patterns, and use cases. The book begins by exploring the roots of Ajax, covering how the evolution of the web and new technologies directly led to the development of Ajax techniques. A detailed discussion of how frames, JavaScript, cookies, XML, and XMLHttp requests (XHR) related to Ajax is included. After this introduction, the book moves on to cover the implementation of specific Ajax techniques. Request brokers such as hidden frames, dynamic iframes, and XHR are compared and contrasted, explaining when one method should be used over another. To make this discussion clearer, a brief overview of HTTP requests and responses is included.

Once a basic understanding of the various request types is discussed, the book moves on to provide in-depth examples of how and when to use Ajax in a web site or web application. Different data transmission formats, including plain text, HTML, XML, and JSON are discussed for their advantages and disadvantages. Also included is a discussion on web services and how they may be used to perform Ajax techniques. Next, more complex topics are covered. A chapter introducing a request management framework explores how to manage all of the requests inside of an Ajax application. Ajax debugging techniques are also discussed.

The last part of the book walks through the creation of two full-fledged Ajax web applications. The first, FooReader.NET, is an Ajax-powered RSS reader. The second, called AjaxMail, is an Ajax-enabled email system. Both of these applications incorporate many of the techniques discussed throughout the book.

Professional Ajax 2nd edition is written for Web application developers looking to enhance the usability of their web sites and web applications and intermediate JavaScript developers looking to further understand the language. Readers should have familiarity with XML, XSLT, Web Services, PHP or C#, HTML, CSS. This book is not aimed at beginners without a basic understanding of the aforementioned technologies. Also, a good understanding of JavaScript is vitally important to understanding this book. Those readers without such knowledge should instead refer to books such as Beginning JavaScript, Second Edition (Wrox, 2004, ISBN: 978-0-7645-5587-9) and Professional JavaScript for Web Developers (Wrox, 2005, ISBN: 978-0-7645-7908-0).

Professional Ajax 2nd edition adds nearly 200 pages of new and expanded coverage compared to the first edition. Some of the new topics covered here include:

• Ajax Libraries including the Yahoo! Connection Manager, Prototype, and jQuery
• Request Management with Priority Queues and the RequestManager Object
• Comet push-based web systems and HTTP streaming
• Maps and Mashups with Geocoding, Google Maps API and Yahoo! Maps API
• Ajax Debugging with FireBug and Microsoft FiddlerASP.NET AJAX Extensions (formerly code-named “Atlas”)

And of course the Second Edition retains and updates the core first edition content including:

• the range of request brokers (including the hidden frame technique, iframes, and XMLHttp) and explains when one should be used over another
• different Ajax techniques and patterns for executing client-server communication
• Ajax patterns including predictive fetch, page preloading, submission throttling, incremental field and form validation, periodic refresh, multi-stage download and more
• Syndication with RSS, Atom, and XParser
• JSON and creating an autosuggest textbox example
• web site widgets for a news ticker, weather information, web search, and site search
• Ajax Frameworks JSpan, DWR, and Ajax.NET Professional
• A Web-based RSS/Atom aggregator case study
• An AjaxMail case study

This book is also available as part of the 4-book JavaScript and Ajax Wrox Box (ISBN: 0470227818). This 4-book set includes:

• Professional JavaScript for Web Developers (ISBN: 0764579088)
• Professional Ajax 2nd edition (ISBN: 0470109491)
• Professional Web 2.0 Programming (ISBN: 0470087889)
• Professional Rich Internet Applications: Ajax and Beyond (ISBN: 0470082801)

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Facelets is a templating language developed from the ground up with JavaServer Faces in mind. Created in response to the many concerns involving JSP when building JavaServer Faces views, Facelets steps outside of the JSP specification and provides a highly performant, JSF–centric view technology. Facelets top properties, templating, reuse, and ease of development, allows it to help making JSF a technology suitable for large–scale projects. One of the first things a developer using Facelets finds is that it immediately leads to a reduction in UI code. Facelets Essentials, the first book on Facelets, introduces you to its importance, architecture, and relationship to JSF and the Apache MyFaces web framework. Learn to create your first application using the power and flexibility Facelets offers. Then, master and apply its basic and advanced features including Unified Expression Language, templating and reuse, custom tag development, and more.

• See why you should use Facelets and the Facelets architecture.
• Ccreate your first application with Facelets.
• Use the Facelets Unified Expression Language.
• Explore Facelets templating and reuse, as well as the tag reference and custom tag development.
• Create composition components.
• Extend the ViewHandler.
• And more…