Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth.

This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth.

A groundbreaking paradigm that takes a scientific approach to marketing practice

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

The Project Management Professional certification exam is an important asset to software developers who want to move up to management, and for many projects, it's a requirement. Given the depth of knowledge required to pass the exam, studying for it is a niche book market unto itself. O'Reilly's Head First PMP is a typical member of the unique and whimsical Head First book series — full of interesting ways to learn a majority of the important material, but lacking the last 20% of the effort necessary to fully prepare a reader for the exam.

Whether you are inheriting a test team or starting one up, Manage Software Testing is a must-have resource that covers all aspects of test management. It guides you through the business and organizational issues that you are confronted with on a daily basis, explaining what you need to focus on strategically, tactically, and operationally. Using a risk-based approach, the author addresses a range of questions about software product development. The book covers unit, system, and non-functional tests and includes examples on how to estimate the number of bugs expected to be found, the time required for testing, and the date when a release is ready. It weighs the cost of finding bugs against the risks of missing release dates or letting bugs appear in the final released product. It is imperative to determine if bugs do exist and then be able to metric how quickly they can be identified, the cost they incur, and how many remain in the product when it is released. With this book, test managers can effectively and accurately establish these parameters.