Whether you are inheriting a test team or starting one up, Manage Software Testing is a must-have resource that covers all aspects of test management. It guides you through the business and organizational issues that you are confronted with on a daily basis, explaining what you need to focus on strategically, tactically, and operationally. Using a risk-based approach, the author addresses a range of questions about software product development. The book covers unit, system, and non-functional tests and includes examples on how to estimate the number of bugs expected to be found, the time required for testing, and the date when a release is ready. It weighs the cost of finding bugs against the risks of missing release dates or letting bugs appear in the final released product. It is imperative to determine if bugs do exist and then be able to metric how quickly they can be identified, the cost they incur, and how many remain in the product when it is released. With this book, test managers can effectively and accurately establish these parameters.

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road–the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies–from downsizing techniques to e-commerce tips–that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways tobuild and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits.

Vital tools for implementing Lean Six Sigma–what they are, how they work, and which to use

The Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. The only guide that groups tools by purpose and use, this hands-on reference provides:

• Analyses of nearly 100 tools and methodologies–from DMAIC and Pull Systems to Control Charts and Pareto Charts
• Detailed explanations of each tool to help you know how, when, and why to use it for maximum efficacy
• Sections for each tool explaining how to create it, how to interpret what you find, and expert tips

Lean Six Sigma is today's leading technique to maximize production efficiency and maintain control over each step in the managerial process. With The Lean Six Sigma Pocket Toolbook, you'll discover how to propel your organization to new levels of competitive success–one tool at a time.

In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

If you are a first time manager or a verteran and you find difficulty in keeping your employees accountable for their results then this book is for you. It draws a plan from the authors vast experience to guide you through an action of providing key deliverables from your direct reports or subordinates and monitor them on an ongoing basis. You do not have to wait till an annual performance review to be in trouble.

All managers want to hold their employees accountable for results, but few know how. Moving beyond the far-from-ideal annual performance review — which only evaluates what has already occurred, and not what the manager wants to achieve — Keeping Employees Accountable for Results contains checklists, how-tos, and other tools to manage performance on an ongoing basis. The book gives busy managers quick, step-by-step advice on: * Setting expectations * Monitoring progress * Giving feedback * Following through Light on theory and heavy on practical application, Keeping Employees Accountable for Results gives time-pressed managers the proven, practical information they need to help their people accomplish more.