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Archive for the 'Marketing' Category

Effective Strategy and Tactics for Short-Term and Long-Term Traders

Timing Techniques for Commodity Futures Markets: Effective Strategy and Tactics for Short-Term and Long-Term Traders

Product Description
Get the edge on commodity futures and trade like a pro. Timing Techniques for Commodity Futures Markets shows how anyone, whether small trader or the manager of a large hedge fund, can mine commodity futures markets profitably. This insider’s guide offers the step-by-step techniques used every day by veteran trader, Colin Alexander.

Having refined his method over twenty-five years, Alexander reveals everything you need to know to target investments with a high potential for extended moves, while staying clear of marginal and high-risk trades. Blending traditional and newly developed tools to generate market-beating profits, Alexander’s techniques work for all regularly traded futures markets. He carefully explains how to combine the most reliable indictors in order to develop a sum that is greater than its individual parts. Timing Techniques for Commodity Futures Markets is packed with such useful tools as:

  • Entry and exit checklists
  • Short-term trading techniques
  • Case studies for buying and selling short
  • Price rules
  • And much moreIn no other resource can you find a more comprehensive trading strategy presented in such readily understandable terms as in Timing Techniques for Commodity Futures Markets.
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    booktraining, October 4, 2009 Comments Off
     Data Mining for Design and Marketing

    Data Mining for Design and Marketing

    Product Description
    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.

    (more…)

    booktraining, October 2, 2009 Comments Off

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    The world economy: A glimmer of hope?
    The worst thing for the world economy would be to assume the worst is over.

    Politics and the British budget: Desperate measures
    Gordon Brown’s budget is a dishonest piece of pre-election politicking. (more…)

    The Definitive Guide for Practical Trading Strategies

    The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies

    Product Description
    For the first time: the world’s 60 best options trading strategies, all in one expert reference! *The practical, easy-to-use trading reference for every options trader. *Why each strategy works, when it’s appropriate, and how to use it — step by step! *By Guy Cohen, creator of the Optionseasy system that’s helped thousands of traders achieve breakthrough results!

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    Crowds move markets and at major market turning points, the crowds are almost always wrong. When crowd sentiment is overwhelmingly positive or overwhelmingly negative – it’s a signal that the trend is exhausted and the market is ready to move powerfully in the opposite direction. Sentiment has long been a tool used by equity, futures, and options traders.

    In Sentiment in the Forex Market, FXCM analyst Jaime Saettele applies sentiment analysis to the currency market, using both traditional and new sentiment indicators, including: Commitment of Traders reports; time cycles; pivot points; oscillators; and Fibonacci time and price ratios. He also explains how to interpret news coverage of the markets to get a sense of when participants have become overly bullish or bearish. Saettele points out that several famous traders such as George Soros and Robert Prechter made huge profits by identifying shifts in crowd sentiment at major market turning points. Many individual traders lose money in the currency market, Saettele asserts, because they are too short-term oriented and trade impulsively. He believes retail traders would be much more successful if they adopted a longer-term, contrarian approach, utilizing sentiment indicators to position themselves at the beginning points of major trends.

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    -cosmos-, September 11, 2009 Comments Off

    With all of the changes in communications, technology, and trading styles, a thorough and comprehensive working knowledge of how to properly design and test strategies has never been more important than it has become in today’s extremely competitive markets. That’s why Robert Pardo has created The Evaluation and Optimization of Trading Strategies, Second Edition. For anyone planning to employ algorithmic or mechanical strategies in their trading, this book offers the information you need to properly understand and execute them.

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    Profiting with Forex introduces investors to all the advantages of the global foreign exchange market and shows them how to capitalize on it. Readers will learn why forex is the perfect supplement to stock and bond investing; why it is unrivaled in terms of protection, profit potential, and ease of use; and how it can generate profits, whether the other markets are up of down.
    . .

    Written by two leading forex experts, this complete investing resource uses basic economic principles, solid technical analysis, and lots of common sense to develop an arsenal of tools and techniques that will lead to winning results in the lucrative foreign exchange marketplace. Profiting with Forex includes everything that investors need to know about:

    The many advantages of the forex market: huge market size, ease of entry, profit potential, tax incentives, 24-hour trading, no commissions, increased leverage, and guaranteed stops.

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    eBooker, August 12, 2009 Comments Off


    Trade Options Online

    Trade Options Online

    Description: In this fully updated book, options trading innovator George Fontanills arms you with the knowledge and skills youneed to unleash the phenomenal power of your computer to become a successful online options trader. Following a concise review of the basics of online trading–including hardware and software requirements and essential online resources–Fontanills cuts to the chase with step-by-step coverage of proven managed risk option trading strategies. Specifically designed for online traders, these tested off-floor techniques provide you with a sure-fire method for consistently building up your trading account.

    Drawing upon his years as a leading international options educator, Fontanills makes it easy for you to master online options trading by walking you through a series of hypothetical trades that demonstrate how to compute the maximum risk, maximum profit, breakevens, and exit alternatives for each strategy. Trade Options Online also includes a comprehensive guide to fundamental and technical analysis methodologies, a detailed list of the best financial resources, websites analyzed from the point of view of an online options trader, and a review of the most popular online brokerages. Trade Options Online is your complete guide to earning a living and making a killing as an online options trader.

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     Blogging 100 Success Secrets - 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs

    Blogging 100 Success Secrets - 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs

    Product Description
    Good Reference for Beginners and Intermediate. The book covers a lot of ground, and does so in reference style manner. This means that the book is not designed to be read from start to finish. You pick it up and read some chapters, but then close it to apply what you just read in practice.

    It is filled with examples, references and list of tools to get you jumpstarted.

    It is a useful and practical reference for newbies who think about starting a blog, but also for folks who already have a blog, but struggle with one or more aspects of the real world blogging realities.

    This book has virtually everything you need to answer your questions. There are clear, concise chapters on getting started, acquiring skills, and getting your blog noticed.

    There’s also an up-to-date guide to a dizzying number of current relevant blogs, as well as evaluations of and instructions to providers like Blogger, TypePad, and Wordpress. This is definitely the best

    value for your dollar of all the books about blogs around.

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    eBooker, July 18, 2009 Comments Off

     Social Psychology of Consumer Behavior

    Social Psychology of Consumer Behavior

    Product Description
    “The Social Psychology of Consumer Behavior” brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.

    The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests.While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

    About the Author
    Institut fur Psychologie, Basel, Switzerland

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