To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you

Charles Zhang became one of today's most nationally known and trusted financial advisers by stressing sanity and sensible investing over dubious, get-rich-quick tricks and schemes. In Make Yourself a Millionaire, Zhang transfers his program to the printed page. Far from a confusing, all-or-nothing approach, this book outlines a clear and rational approach to organizing and planning all aspects of a financial life.

How do different investments work? How much insurance is too much? Zhang answers these questions and more as he discusses:

    - Recommended investments for virtually any portfolio
    - Asset allocation techniques that work
    - Actual examples of success and disaster
    - The role of insurance as a key element in a portfolio
    - All major financial instruments: stocks, bonds, funds, REITs, cash

Investors are tired of losing money to the bad calls and noncalls of Wall Street analysts, especially on the heels of Enron and other "surprise" stock meltdowns. Instead of giving up, When Buy Means Sell presents an innovative, market-tested system for knowing which recommendations to trust, sniffing out conflicts of interest, and making buy and sell decisions based on valuable, impartial information.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies–and the most capable managers–are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise–to the mutual benefit of both a company and its customers.

A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information
Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge exchanged in conversations.
Written by two of the foremost experts in online communities, this book covers a set of best practices, tools, and techniques for using conversation and online interaction to provide affordable and effective knowledge-based benefits and solutions. With a unique and invaluable perspective, the authors offer guidance for collecting, capturing, and cataloging knowledge so that it can be used to improve efficiency and reduce costs in areas ranging from internal procedures through customer relations and product development.

Daniel Zanetti, an acknowledged expert on the subject of winning and retaining customers, explores the ways in which sellers and service providers can reach and win over new customers in a wide range of industries including: hotels; salons; garages; supermarkets; health and leisure centers; insurance companies; fashion retailers; airlines; call centers and many more.

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

ByBarry F. Anderson The Three Secrets of Wise Decision Making covers the Courage to be Rational, Creativity, and Balanced Judgment—the “Three Secrets”. All academically respectable treatments of decision making recognize the problem of limited information-processing capacity and consider ways in which decision makers can deal with complexity in a judicious manner, by means of heuristics and decomposition algorithms.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand — and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing – including style, sentence structure, choice of words and the way they are used – to ensure that the message is understood as intended.
This fully updated edition is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills.
Offering advice on the basic principles of grammar as well as covering the essential editing skills, Effective

Writing Skills for Public Relations includes guidance on:
-developing and policing a house style
-avoiding clichés and jargon
-handling headlines and captions
-ensuring readability
-writing press releases
-public speaking and speech writing
-proof correction marks
-the language of information technology (IT)
-This third edition also includes five new chapters covering editing skills, what makes a good annual report, the legal issues facing writers and the use of Americanisms.
Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma.