The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win.

In this book, two world-renowned consultants preview the industry’s future–from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You’ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets. Whatever your role in the industry, this book will help you:

· Make better decisions, find your differentiators, and focus on your key success drivers

· Tap into the emergent “meta-value” that arises when technologies, devices, services, and content come together

· Reach tomorrow’s smart, service-sensitive shopper: not just the “technology-hungry” customers

· Widen margins by adding value consumers will pay for

· Transform cost structures to support rapid growth and nonstop change

· Sell into China, India, and other fast-growing emerging markets

· Preview “telehealthcare”: the surprising application for the living room

· Gain new insights into online gaming, smart home technology, and more

· Discover the immense power of IBM’s Cell Broadband Engine processor–and the business opportunities it enables

· Leverage embedded Linux to build more affordable, profitable, consumer-centric products

· Develop higher-value software for connected consumer electronics

· Differentiate products through state-of-the-art design and user interfaces

· Discover what the industry’s “winners” will look like in five years–and how to be one of them

Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the courage to break the mold and become truly distinct* Discover ways to enlist customers and others as “brand ambassadors”* Grasp their brand’s essence* Master brand building on any scale in any industry* Learn how to identify and use the most effective methods of brand communication* Learn how to leverage limited resources creativelyFilled with creative ways to maximize market impact, Brain Tattoos is a true “how-to” book written with in-the-trenches business and marketing people in mind.

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

Introduce the people behind your businessDiscuss relevant issuesProvide a clearinghouse for information and expertiseShow your business as a good corporate citizenSupport an exchange of ideasGet honest feedback from your customersAffect public opinion

If you�re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You�ll find out how to:

Set up and maintain a blog, write in blogging style, and observe blogging etiquetteDefine your audience and target your blog to reach themInvolve your customers, earn their trust, educate the public, and build communityAvoid possible legal pitfalls while keeping your blog interestingEncourage contributions and links to your blogUse images and design an eye-catching formatOptimize your blog for top search engine ratings, track your results, and measure your success.

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom.Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You�ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

What do Coca-Cola, McDonald�s, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost. “Brand Failures” looks at how such disasters occur. It looks at those brands that have launched with the help of multi-million dollar advertising campaigns and then sunk without trace. Matt Haig recounts classic examples from every era of branding including more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of “lessons learnt”, so providing “how not to” advice. Some of the brand disasters covered are: Coca-Cola (New Coke), Chevy, Fender, Harley-Davidson, IBM, Microsoft, McDonalds�s, Mr. Donut, Perrier, Pets.com, Quaker, Sony, Tang and Virgin.

Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most other forms of sales and marketing for any organization. Top Telemarketing Techniques offers solutions for utilizing the telephone to close more sales and generate higher revenues. If you’re a salesperson, manager, entrepreneur, or business leader, this is the one sales training book you need to begin maximizing your use of the telephone in order to vastly improve sales and customer relations.

Over 100,000 copies sold!

Sales expert Mack Hanan has shown tens of thousands of salespeople how to boost their profits by repositioning themselves as consultants out to help their clients’ businesses grow. Consultative Selling (TM) gives readers the tools to partner with customers rather than just vending to purchasers, maintaining high customer satisfaction, even while under pressure to make quota each quarter.

Providing a highly specific and consistently successful approach to sales, this revised edition is packed with new, more advanced strategies and techniques for applying
consultative selling, including:

* outsourcing * Internet sales
* gainsharing as an alternative to price * value-added reselling *
cost-control purchasing * and more

The book still includes the same great features that have made it a steady seller for over two decades — from a step-by-step implementation guide to case histories of methods and results in multiple industries. Packed with strategic
sales tools, Consultative Selling(TM) is still a one-of-a-kind way for sales pros to maximize profits while helping their customers take their businesses to new levels.

This world-wide best-selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing along with the opportunities and needs of the marketplace in the years ahead.

Written expressly for on-the-go sales managers who don’t have the time to wade through wordy prose or academic theory, this book is fast-paced and results-oriented. It contains scores of easy-to-implement strategies, checklists, and action plans for anyone who’s managing a sales team. The book’s wisdom is culled from the author’s own experience as a top sales manager, as well as feedback from the thousands of managers who have participated in his training programs and seminars. This revised and updated edition is not only a guide to coaching and training sales reps in the skills they need, but it’s also a handbook full of practical tools and motivational strategies to help reps generate activity and get business. It contains valuable information and insights on hiring and recruiting, effective field coaching skills, running effective sales meetings, and utilizing the most up-to-date technological resources without giving up the warm personal touch.

Meyer heads a consulting group in California that helps businesses
create and dominate markets with new products. According to Meyer, “new
markets are the product of someone’s recognizing a potential, finding
the right solution, and bringing that solution to market in a way that
works.” Meyer’s prescription for success in new-market ventures
includes detailed discussions of the risks and rewards and the
necessary skills for operational managers, executives, market analysts,
financial supporters, and salespeople. The particular needs and
influence of the customer, changes in the economy (successful ventures
can be had in any economic condition), the role of information
technology, demographics, and changes in domestic and international
markets are also critical. Throughout these discussions, he inserts
accounts of many well-known companies that engaged in these ventures
(including FedEx, AOL, Microsoft, Lucent, Motorola, and Nokia) and
analyzes their successes and disappointments. This timely and
thought-provoking book is a good choice for corporate, academic, and
public library business collections. Steven J. Mayover, Philadelphia