Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix.

In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including:

· The strategic role direct marketing can play in your overall marketing programHow to buy lists and manage your data effectively
· The time-tested ways to create powerful direct marketing creative
· The most common rules for direct marketing that work in all the media including email, web sites, mail, print, and broadcast
· How the discipline of direct marketing can have a direct impact on a company’s sales and profitability
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This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
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Americans increasingly rely on services—in our homes, in our personal, family and financial lives, and in our careers. The need for outside help often arises when you’re experiencing major life changes—a new job, marriage, the birth of a child, a move, a change in your financial situation or health, or the death of a loved one—when you need help and answers—now.

The Consumer’s Guide to Experts will help you save time and money and avoid hassles in choosing and using the help you need—preferably before you need it. In each of 50 professional or skilled services—a diverse array including the most frequently used service-providers, from accountants to veterinarians—author Susan Ten Abby Shay has interviewed industry insiders who reveal where to begin your search, what to look for—and look out for. (After all, who better to ask about finding a good physician than a good physician?)

Each profile highlights the questions you need to ask to find first-class service marked by respect for the client and passion for the profession. You’ll learn how to assess your own needs; what kinds of education, certification, licensing and experience are required or desirable in each trade or profession; what trends are affecting service-providers and consumers; and insider facts that will give you the edge in getting your money’s worth. You’ll also find listings of consumer resources, with Web site addresses, for more information and insight.

You may even learn of services that you didn’t know you needed or didn’t know were available to you.
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# Paperback: 208 pages
# Publisher: American Management Association; 1st edition (January 2003)
# Language: English
# ISBN: 0814471714
# Product Dimensions: 8.9 x 6.1 x 0.6 inches
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Fortune teller. Psychologist. Financial analyst. These are just a few of the roles sales managers must play while making sure the sales team has what it needs to close deals. In an economic landscape where business strategies shift almost daily, it’s all a sales manager can do to keep abreast of new developments. The Secrets of Great Sales Management shows sales managers how to work in concert with changing corporate goals without sacrificing the exceptional results they were hired to achieve.

This powerful book gives readers practical strategies to:

* clarify short-, medium-, and long-term goals * create and communicate team objectives * establish new performance standards and measurements * improve development and training initiatives * build compensation plans that drive stated objectives * create career development plans for team members

By helping sales managers build stronger connections between front-line strategies and boardroom expectations, The Secrets of Great Sales Management will help readers ensure both organizational and individual success.
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Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows how to develop innovative product offers that connect to customer needs. Previous edition: c1998.
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“Web Systems Design and Online Consumer Behavior provides an integrated perspective on e-commerce related research, reinforcing the idea that e-commerce research is not exclusive to any single discipline.” “Web Systems Design and Online Consumer Behavior contains empirical research that is based on the most current developments in Web design, as well as refreshingly new theoretical models developed in light of the current state of the online shopping environment.” Audiences of this book include both scholars and practitioners in the fields of user interface design, Web site development, Web marketing, human computer Interaction, user acceptance of information technology, and e-commerce related research and practices.

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The consumer electronics industry is entering an era of extraordinary growth. The industry’s best companies will ride that wave to unprecedented success. But, today, many CE companies are struggling with business models that are simply untenable. They must change to survive: they must change even more dramatically to win.

In this book, two world-renowned consultants preview the industry’s future–from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You’ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets. Whatever your role in the industry, this book will help you:

· Make better decisions, find your differentiators, and focus on your key success drivers

· Tap into the emergent “meta-value” that arises when technologies, devices, services, and content come together

· Reach tomorrow’s smart, service-sensitive shopper: not just the “technology-hungry” customers

· Widen margins by adding value consumers will pay for

· Transform cost structures to support rapid growth and nonstop change

· Sell into China, India, and other fast-growing emerging markets

· Preview “telehealthcare”: the surprising application for the living room

· Gain new insights into online gaming, smart home technology, and more

· Discover the immense power of IBM’s Cell Broadband Engine processor–and the business opportunities it enables

· Leverage embedded Linux to build more affordable, profitable, consumer-centric products

· Develop higher-value software for connected consumer electronics

· Differentiate products through state-of-the-art design and user interfaces

· Discover what the industry’s “winners” will look like in five years–and how to be one of them

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Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the courage to break the mold and become truly distinct* Discover ways to enlist customers and others as “brand ambassadors”* Grasp their brand’s essence* Master brand building on any scale in any industry* Learn how to identify and use the most effective methods of brand communication* Learn how to leverage limited resources creativelyFilled with creative ways to maximize market impact, Brain Tattoos is a true “how-to” book written with in-the-trenches business and marketing people in mind.

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Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

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