Three Surefire Ways to Boost Your Online Business

Leverage the Web’s top three retail and marketing powerhouses–eBay, Yahoo!, and Google–and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you’ll learn how to integrate (more…)

Description: Tremendous growth in the credit industry has spurred the need for Credit Scoring and Its Applications, the only book that details the mathematical models that help creditors make intelligent credit risk decisions.

Creditors of all types make risk decisions every day, often haphazardly. This book addresses the two basic types of decisions and offers sound mathematical models to assist with the decision-making process. The first decision creditors face is whether to grant credit to a new applicant (credit scoring), and the second is how to adjust the credit restrictions or the marketing effort directed at a current customer (behavioral scoring). The authors have filled an important niche with this groundbreaking book. Currently, only the most sophisticated creditors use the models contained in this book (more…)

Now, Jared F. Martinez, one of the foremost experts in currency trading, draws upon his vast knowledge and experience to deliver 10 key practices for trading in Forex. The 10 Essentials of Forex Trading shows you how to use charting methods to effectively relate market movements to trading patterns-and turn those patterns into profit.

No matter your level of trading experience, you can develop the skills you need to become a consistently successful foreign currency trader-from using the right trading tools and balancing equity management to trading in buy and sell zones and identifying trends and trendlines. You’ll discover what drives the Forex market and how to navigate the three stages of Forex trading: acquiring new (more…)

Options are potentially one of the most profitable investment instruments available in todays intensely volatile financial markets. Just a few years ago, the information needed to exploit the vast earnings potential of options was beyond the reach of all but a handful of analysts. Now, anyone with a PC and a few basic software tools has direct access to all the up-to-the-minute market information needed to compete successfully with the “big boys.” But, having information and knowing how to wield it are two very different things. In this groundbreaking book, online options trading innovator George Fontanills arms you with the knowledge and skills youneed to unleash the phenomenal power of your computer to become a successful online options trader. (more…)

Learn the tricks of the trade so you can build and architect applications that scale quickly–without all the high-priced headaches and service-level agreements associated with enterprise app servers and proprietary programming and database products. Culled from the experience of the Flickr.com lead developer, “Building Scalable Web Sites” offers techniques for creating fast sites that your visitors will find a pleasure to use. Creating popular sites requires much more than fast hardware with lots of memory and hard drive space. It requires thinking about how to grow over time, how to make the same resources accessible to audiences with different expectations, and how to have a team of developers work on a site without creating new (more…)

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: (more…)

If consultants did not have to market and sell themselves, I am sure
that the number of consultants would at least quadruple. Just the
thought of submitting our work and ourselves to the judgment of others
scares many people away from making a living as an independent
consultant.Marketing and sales helps define the boundary between
those who choose to consult and those who do not.

I’ve been on my own for years, and I am still uneasy about new encounters with potential
clients. The phrase “standing naked before strangers” captures (more…)

As many executives have discovered, winning at poker has more in common with winning in business than meets the eye. Now anyone who wants to make more money and succeed in business can use these cunning strategies to their full advantage–at the card table and at the conference table.

As many executives like Bill Gates have discovered, winning at poker has more in common with winning in business than meets the eye. Now everyone who wants to make more money and (more…)