With all of the changes in communications, technology, and trading styles, a thorough and comprehensive working knowledge of how to properly design and test strategies has never been more important than it has become in today’s extremely competitive markets. That’s why Robert Pardo has created The Evaluation and Optimization of Trading Strategies, Second Edition. For anyone planning to employ algorithmic or mechanical strategies in their trading, this book offers the information you need to properly understand and execute them.
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Archive for the 'Marketing' Category
-cosmos-, August 22, 2009 Comments Off
Profiting with Forex introduces investors to all the advantages of the global foreign exchange market and shows them how to capitalize on it. Readers will learn why forex is the perfect supplement to stock and bond investing; why it is unrivaled in terms of protection, profit potential, and ease of use; and how it can generate profits, whether the other markets are up of down.
. .
Written by two leading forex experts, this complete investing resource uses basic economic principles, solid technical analysis, and lots of common sense to develop an arsenal of tools and techniques that will lead to winning results in the lucrative foreign exchange marketplace. Profiting with Forex includes everything that investors need to know about:
The many advantages of the forex market: huge market size, ease of entry, profit potential, tax incentives, 24-hour trading, no commissions, increased leverage, and guaranteed stops.
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Trade Options Online
Description: In this fully updated book, options trading innovator George Fontanills arms you with the knowledge and skills youneed to unleash the phenomenal power of your computer to become a successful online options trader. Following a concise review of the basics of online trading–including hardware and software requirements and essential online resources–Fontanills cuts to the chase with step-by-step coverage of proven managed risk option trading strategies. Specifically designed for online traders, these tested off-floor techniques provide you with a sure-fire method for consistently building up your trading account.
Drawing upon his years as a leading international options educator, Fontanills makes it easy for you to master online options trading by walking you through a series of hypothetical trades that demonstrate how to compute the maximum risk, maximum profit, breakevens, and exit alternatives for each strategy. Trade Options Online also includes a comprehensive guide to fundamental and technical analysis methodologies, a detailed list of the best financial resources, websites analyzed from the point of view of an online options trader, and a review of the most popular online brokerages. Trade Options Online is your complete guide to earning a living and making a killing as an online options trader.
eBooker, July 20, 2009 Comments Off
Blogging 100 Success Secrets - 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs
Product Description
Good Reference for Beginners and Intermediate. The book covers a lot of ground, and does so in reference style manner. This means that the book is not designed to be read from start to finish. You pick it up and read some chapters, but then close it to apply what you just read in practice.
It is filled with examples, references and list of tools to get you jumpstarted.
It is a useful and practical reference for newbies who think about starting a blog, but also for folks who already have a blog, but struggle with one or more aspects of the real world blogging realities.
This book has virtually everything you need to answer your questions. There are clear, concise chapters on getting started, acquiring skills, and getting your blog noticed.
There’s also an up-to-date guide to a dizzying number of current relevant blogs, as well as evaluations of and instructions to providers like Blogger, TypePad, and Wordpress. This is definitely the best
value for your dollar of all the books about blogs around.
Social Psychology of Consumer Behavior
Product Description
“The Social Psychology of Consumer Behavior” brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.
The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests.While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.
About the Author
Institut fur Psychologie, Basel, Switzerland
Three Surefire Ways to Boost Your Online Business
Leverage the Web’s top three retail and marketing powerhouses–eBay, Yahoo!, and Google–and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.
If you already own a brick-and-mortar business, you’ll learn how to integrate (more…)
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Description: Tremendous growth in the credit industry has spurred the need for Credit Scoring and Its Applications, the only book that details the mathematical models that help creditors make intelligent credit risk decisions.
Creditors of all types make risk decisions every day, often haphazardly. This book addresses the two basic types of decisions and offers sound mathematical models to assist with the decision-making process. The first decision creditors face is whether to grant credit to a new applicant (credit scoring), and the second is how to adjust the credit restrictions or the marketing effort directed at a current customer (behavioral scoring). The authors have filled an important niche with this groundbreaking book. Currently, only the most sophisticated creditors use the models contained in this book (more…)
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Now, Jared F. Martinez, one of the foremost experts in currency trading, draws upon his vast knowledge and experience to deliver 10 key practices for trading in Forex. The 10 Essentials of Forex Trading shows you how to use charting methods to effectively relate market movements to trading patterns-and turn those patterns into profit.
No matter your level of trading experience, you can develop the skills you need to become a consistently successful foreign currency trader-from using the right trading tools and balancing equity management to trading in buy and sell zones and identifying trends and trendlines. You’ll discover what drives the Forex market and how to navigate the three stages of Forex trading: acquiring new (more…)
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Options are potentially one of the most profitable investment instruments available in todays intensely volatile financial markets. Just a few years ago, the information needed to exploit the vast earnings potential of options was beyond the reach of all but a handful of analysts. Now, anyone with a PC and a few basic software tools has direct access to all the up-to-the-minute market information needed to compete successfully with the “big boys.” But, having information and knowing how to wield it are two very different things. In this groundbreaking book, online options trading innovator George Fontanills arms you with the knowledge and skills youneed to unleash the phenomenal power of your computer to become a successful online options trader. (more…)
Learn the tricks of the trade so you can build and architect applications that scale quickly–without all the high-priced headaches and service-level agreements associated with enterprise app servers and proprietary programming and database products. Culled from the experience of the Flickr.com lead developer, “Building Scalable Web Sites” offers techniques for creating fast sites that your visitors will find a pleasure to use. Creating popular sites requires much more than fast hardware with lots of memory and hard drive space. It requires thinking about how to grow over time, how to make the same resources accessible to audiences with different expectations, and how to have a team of developers work on a site without creating new (more…)
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