42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success
The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do.
The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
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How To Books
It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.
If you have to write business letters, but have never been trained to write them, this book will teach you how. By following a number of simple steps, you will be able to create an effective business letter. You will learn how to lay out each section so that you communicate clearly. "Before" and "after" examples are included.
Add certainty and systematization into Forex trading with this practical approach. Author and industry professional Igor Toshchakov shows how recurring market patterns–which can be recognized on a simple bar chart–can be successfully used to trade the Forex market. Written for traders at every level, this valuable resource discusses the challenges of developing a trading method, while revealing the Toshchakov's approach to the market–both from a philosophical and tactical point of view. You'll discover specific trading strategies based on recognizable market patterns, get detailed information on entry and exit points, profit targets, stop losses, risk evaluation, and much more.
The 7 Deadly Sins of Investing suggests that most investors would greatly improve their performance if they weren't driven by greed, lust, pride, gluttony, anger, envy and sloth. Full of real-life stories, this book offers readers advice on how to identify and then minimize sin, while maximizing returns and managing their portfolio like a pro.
For years, companies have accepted the underlying principles that define the customer-driven paradigm–that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.
Filled with case studies and anecdotes, this book demystifies the most critical aspect of customer service: conversations employees have every day with customers. It outlines a proven system based on the authors' MAGIC customer service training program - MAGIC, stands for Make A Great Impression on the Customer.
