Attract new customers and boost your sales with a surefire marketing plan

Want to launch a powerhouse marketing campaign? This resource-packed tool kit shows you step by step how to implement and execute effective marketing strategies in today’s viral world. You’ll improve customer communications, create buzz with publicity, set up winning sales promotions, launch successful Web campaigns, generate sales with action ads, and much more.

Create a breakthrough marketing plan — set your objectives, adjust for the economic cycle, plan your marketing communications, and cut costs while (more…)

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. (more…)

We like to think not only that mathematicians are smarter than the rest of us but that by dint of their mastery of numbers, they hold the key to understanding the baffling mysteries of the universe. Alas, Paulos (Innumeracy) says that’s not always the case. As the author relates in this funny, insightful little volume about attempts to bring order and science to the free-for-all that is the stock market, he himself was once a big investor (in WorldCom). Despite strong evidence to sell, he desperately hung on to his stock as the price plummeted, proving that a head for numbers doesn’t always translate to Wall Street know-how. Through most of this book, Paulos discusses various methods for predicting markets and offers thoughts on why people keep trying to perfect them. Shocking in their obtuseness are the so-called Elliot Wave followers, who believe stocks operate according to an impossibly arcane series of numerical waves and cycles. The efficient-market theorists-many of whom believe the stock market is so inherently efficient that everything one needs to know about a company is reflected in its stock price-get the most thorough joshing from Paulos: never able to resist a joke, he tells one about how many efficient market theorists it takes to change a light bulb. “Answer: None. If the light bulb needed changing the market would have already done it.” Playful and informative, Paulos’s book will be appreciated by investors with a sense of humor. (more…)

This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today’s financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.

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Today’s investors face a challenging environment like none before. The factors that affect financial markets are evolving rapidly and the changes may surprise unprepared investors with investment performance that is below the average of recent decades. Jeffrey Kleintop, author and financial expert, understands that these conditions place a premium on adaptation and innovation-making proactive investment decision-making more valuable than ever. He also knows that in today’s investment environment, a new approach to active portfolio management-one that incorporates both strategic and tactical allocations to various asset classes-is necessary to exploit opportunities, manage risk, and achieve financial goals. In Market Evolution, Kleintop offers his unique view of (more…)

This book takes 17 of the most popular options strategies and shows how and when to use them depending upon market conditions. It shows traders the particular options position to take given a specific technical situation. More than just knowledge, this book imparts a system, providing traders with the means by which they can understand and apply each of the strategies duscussed. Furthermore, actual market conditions are used to demonstrate strategies, not “after-the-fact” examples. In addition, this book offers analysis and detailed charts for each of the strategies, as well as discussions on how and when to adjust them.

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This step-by-step guidebook bypasses complicated math and formulas to focus on what really matters—the hands-on skills and knowledge you need to become a savvy, full-time trader. Straightforward language and examples of real stocks in real markets arm you with an in-depth understanding of the forces that make stock prices move up and down, along with exactly what you need to do to make consistent profits on those price moves.

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This book is about Jenkins’ proprietary techniques, with major emphasis on cycle analysis, how he views and uses the methods of W. D. Gann, and the geomery of time and price. Among the many topics, you will learn:

1. Which angles are important and how to draw them correctly.
2. How professional traders think and the types of strategies they use day to day.
3. How to place stops correctly.
4. How to construct and use Gann Squares for analysis and forecasting of individual stocks and commodities. (more…)

One of the most widely read books among active option traders around the world, Option Volatility & Pricing has been completely updated to reflect the most current developments and trends in option products and trading strategies.

Written in a clear, easy-to-understand fashion, Option Volatility & Pricing points out the key concepts essential to successful trading. Drawing on his experience as a professional trader, author Sheldon Natenberg examines both the theory and reality of option trading. He presents the foundations of option theory explaining how this theory can be used to identify and exploit trading opportunities. Option Volatility & Pricing teaches you to use a wide variety of (more…)

Important lessons and key investment strategies for trading stocks, options, and futures Sniper Trading helps readers fine-tune their trading to the point where they know exactly where the market will go and when it will get there. With thirty years of experience, George Angell shows readers how to trade successfully on a consistent and informed basis. Sniper Trading is a complete guide to trading everything from stocks and options to futures. Readers will discover how to price trading, identify buy and sell zones, place spread or seasonal trades, and, most importantly, how to win at trading by overcoming common pitfalls and mastering common learning curves. Angell offers the individual trader the inside (more…)