How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas:
-Theoretical, Conceptual, and Architectural Frameworks of Personalization,
-Research on the Design and Evaluation of Personalized User Experiences in Different Domains,
-Approaches to personalization Through Recommender Systems,
-Lessons Learned and Future Research Questions.
This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a ‘big picture’ view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
(more…)

Here’s the book you need to prepare for Exam 1D0-420, CIW Site Designer and Exam 1D0-425, CIW E-Commerce Designer. This Study Guide provides:
* In-depth coverage of official exam objectives
* Practical information on web site and e-commerce design
* Hundreds of challenging review questions, in the book and on the CD
* Leading-edge exam preparation software, including a testing engine and electronic flashcards
Authoritative coverage of all exam topics, including:
* Implementing design concepts, vision statements, Web strategy and tactics
* Enhancing web site usability with tables, frames, and Cascading Style Sheets (CSS)
* Using client-side and server-side programming
* Implementing marketing in e-commerce site development
* Developing and hosting an e-commerce site using outsourcing services
* Configuring Web server software for an e-commerce site

(more…)

This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, and warehouse and shipping.

This book covers all of the important areas of designing, building, and maintaining a successful Web based business. The second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs. This edition also provides the reader with updated and expanded coverage on the complete range of e-commerce issues, including technology, customer experience, security considerations, search engine marketing, and much more.
(more…)

Provides instructions for creating effective eBay auction listings and includes predesigned auction templates on the accompanying CD-ROM.

(more…)

Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. Wireless Communications and Mobile Commerce collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals’ discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.
(more…)

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.

The expert author starts by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you’ll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference, you’ll learn how to:

-Create a custom business model for success.
-Select the software, hardware and hosting service that will best meet your needs.
-Master outsourcing, building traffic, order processing and fulfillment.
-Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscriptions sites, cyber malls and more.
-Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively.
-Build a web site that stands out form the rest.
-Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.

Business owners, Web entrepreneurs and everyone who’s involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!
(more…)

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.
(more…)

Boost your small business reach and profits by taking advantage of the Webs potential
Build an effective, professional-looking Web site for your business without draining your bank account
Learn what the Web can– and cant–do for your small business
Summarizes the costs of building a Web presence, and how businesses can save money with a do-it-yourself approach In an increasingly sophisticated e-commerce market, its important to realize that just because your small company has a Web site, it doesnt mean that customers are going to start throwing cash your way. Designed for small businesses that want to expand their presence on the Web, Putting Your Small Business on the Web will empower small business owners by taking the mystery out of the Internet and Web publishing. It will explain, in plain English, what the Web can and cant do for them, and how they can use it as an effective marketing tool. In Maria Langers friendly, conversational style, this book addresses the costs of building a Web site and how businesses can save money with a do-it-yourself approach. Included are numerous case studies of small business Web sites, and how they did or didnt succeed. This is not for people who want to set up online stores or build Web-based businesses, but for those who want to use the Web as a marketing tool for an existing, traditional business.
(more…)

Examining the challenges and limitations involved in implementing and using e-commerce technologies, this guide describes how these technologies have been very instrumental to many organizations around the globe. Discussed is how, through the use of electronic commerce, organizations of all sizes and types are able to conduct business without worrying about the territorial market limitations of the past. Additionally, how mobile commerce technologies are further enabling such organizations to communicate more effectively is reviewed. Also covered are the potential for a B2B marketplace, deploying Java mobile agents, and e-business experiences with online auctions.
(more…)

“If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals.”
-Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara
“Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving.”
-Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc.
“Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the ‘post-launch’ phase of Web development. This book will be sought after by all Web site managers.”
-Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant
(more…)