Examining the challenges and limitations involved in implementing and using e-commerce technologies, this guide describes how these technologies have been very instrumental to many organizations around the globe. Discussed is how, through the use of electronic commerce, organizations of all sizes and types are able to conduct business without worrying about the territorial market limitations of the past. Additionally, how mobile commerce technologies are further enabling such organizations to communicate more effectively is reviewed. Also covered are the potential for a B2B marketplace, deploying Java mobile agents, and e-business experiences with online auctions.
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“If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals.”
-Jim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara
“Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving.”
-Bob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc.
“Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the ‘post-launch’ phase of Web development. This book will be sought after by all Web site managers.”
-Hurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant
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The e-commerce revolution has allowed many organizations around the world to become more effective and efficient in managing their resources. Through the use of e-commerce many businesses can now cut the cost of doing business with their customers in a speed that could only be imagined a decade ago. However, doing business on the Internet has opened up business to additional vulnerabilities and misuse. It has been estimated that the cost of misuse and criminal activities related to e-commerce now exceeds 10 billion dollars per year, and many experts predict that this number will increase in the future. E-Commerce Security: Advice from Experts provides insight and practical knowledge obtained from industry leaders regarding the overall successful management of e-commerce practices and solutions.
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You’ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the “e” in e-commerce with a successful Yahoo! store.
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On any given day there are more than 7 million items listed for auction at ebay (www.ebay.com), the world’s largest online trading community. At the end of its last fiscal quarter, ebay had 49.7 million registered users, more than double the number of users just two years previous. It is estimated that $9.3 billion worth of merchandise, in more than 423 million individual auctions, was traded over eBay during the year 2002. To an absolute beginner, using eBay can be an intimidating experience. What do you need to do to participate? How do you place a bid? What do you do when the auction is over? Can you really trust the auction seller? Potential buyers and sellers need a book that takes them step-by-step through the eBay auction process and helps them become more successful over time. That book is this book: Absolute Beginner’s Guide to ebay. Also included is information of value to ebay users wanting to make the jump to power-seller status.

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Plan your strategy and use the right keywordsFind out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

• Create search engine- friendly pages
• Choose powerful keywords
• Increase visibility
• Encourage other sites to link to yours
• Avoid penalties
• Use pay-per-click advertising productively

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The Encyclopedia of E-Commerce, E-Government, and Mobile Commerce provides the most inclusive and up-to-date coverage of the e-technologies field. This two-volume encyclopedia includes quality contributions highlighting current concepts, trends, challenges, applications, and dot-com experiences in the field of e-commerce, e-government, and mobile commerce. With over 200 contributions from more than 300 experts and researchers worldwide, and extensive reference sections which list more than 4,400 additional research works, this encyclopedia stands as the most comprehensive, research-based encyclopedia in the ever-evolving field of e-commerce, e-government, and mobile commerce. (more…)

You’ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the “e” in e-commerce with a successful Yahoo! store.

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Building Online Stores with osCommerce: Professional Edition will teach you how to use, build and maintain a complex, powerful e-commerce website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to:

* Increase your sales through cross-selling and up-selling
* Offer custom discounts and support the use of gift certificates
* Incorporate your own RSS feed to enhance the content of the site
* Use and control banners to market popular or profitable products within your store
* Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal
* Understand the security technologies involved in e-commerce and develop your own security and backup strategies
* Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes
* Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business

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Most of the literature covering electronic business focuses on the developed world. Electronic Business in Developing Countries: Opportunities and Challenges provides a chance to get to know more electronic business applications, successes, failures, challenges and opportunities in the developing world. These studies are gaining importance for future development of globalization, global trade and cultural dissemination. Electronic Business in Developing Countries: Opportunities and Challenges tackles these issues with a vision to the future on how to bridge these gaps and the barriers between the different corners of the world.
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