The e-commerce revolution has allowed many organizations around the world to become more effective and efficient in managing their resources. Through the use of e-commerce many businesses can now cut the cost of doing business with their customers in a speed that could only be imagined a decade ago. However, doing business on the Internet has opened up business to additional vulnerabilities and misuse. It has been estimated that the cost of misuse and criminal activities related to e-commerce now exceeds 10 billion dollars per year, and many experts predict that this number will increase in the future. E-Commerce Security: Advice from Experts provides insight and practical knowledge obtained from industry leaders regarding the overall successful management of e-commerce practices and solutions.
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You’ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the “e” in e-commerce with a successful Yahoo! store.
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On any given day there are more than 7 million items listed for auction at ebay (www.ebay.com), the world’s largest online trading community. At the end of its last fiscal quarter, ebay had 49.7 million registered users, more than double the number of users just two years previous. It is estimated that $9.3 billion worth of merchandise, in more than 423 million individual auctions, was traded over eBay during the year 2002. To an absolute beginner, using eBay can be an intimidating experience. What do you need to do to participate? How do you place a bid? What do you do when the auction is over? Can you really trust the auction seller? Potential buyers and sellers need a book that takes them step-by-step through the eBay auction process and helps them become more successful over time. That book is this book: Absolute Beginner’s Guide to ebay. Also included is information of value to ebay users wanting to make the jump to power-seller status.

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Plan your strategy and use the right keywordsFind out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

• Create search engine- friendly pages
• Choose powerful keywords
• Increase visibility
• Encourage other sites to link to yours
• Avoid penalties
• Use pay-per-click advertising productively

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The Encyclopedia of E-Commerce, E-Government, and Mobile Commerce provides the most inclusive and up-to-date coverage of the e-technologies field. This two-volume encyclopedia includes quality contributions highlighting current concepts, trends, challenges, applications, and dot-com experiences in the field of e-commerce, e-government, and mobile commerce. With over 200 contributions from more than 300 experts and researchers worldwide, and extensive reference sections which list more than 4,400 additional research works, this encyclopedia stands as the most comprehensive, research-based encyclopedia in the ever-evolving field of e-commerce, e-government, and mobile commerce. (more…)

You’ve made the decision to take your business online, but where do you go from here? Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the “e” in e-commerce with a successful Yahoo! store.

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Building Online Stores with osCommerce: Professional Edition will teach you how to use, build and maintain a complex, powerful e-commerce website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to:

* Increase your sales through cross-selling and up-selling
* Offer custom discounts and support the use of gift certificates
* Incorporate your own RSS feed to enhance the content of the site
* Use and control banners to market popular or profitable products within your store
* Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal
* Understand the security technologies involved in e-commerce and develop your own security and backup strategies
* Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes
* Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business

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Most of the literature covering electronic business focuses on the developed world. Electronic Business in Developing Countries: Opportunities and Challenges provides a chance to get to know more electronic business applications, successes, failures, challenges and opportunities in the developing world. These studies are gaining importance for future development of globalization, global trade and cultural dissemination. Electronic Business in Developing Countries: Opportunities and Challenges tackles these issues with a vision to the future on how to bridge these gaps and the barriers between the different corners of the world.
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Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a “lesson learned,” lick your wounds and move on? Not a chance. Don’t Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay’s Answer Center. With sharp, witty rhetoric, veteran eBay user Shauna Wright (co-founder of the popular web site WhoWouldBuyThat.com), shows eBay veterans and newcomers alike how to avoid those nasty scenarios, and how to pull themselves out of the muck if they’ve already fallen in.
Six entertaining (and hair-raising) chapters cover real problems that people have encountered with bidding, payment, shipping, packaging, dealing with other eBayers, and coping with the eBay system. This book is for anyone who’s ever used eBay, because even veteran buyers and sellers often don’t know the intricacies of eBay’s and PayPal’s rules. Don’t Get Burned on eBay will leave you well-informed and better protected from potential pitfalls. The book’s extensive glossary and numerous in-depth sidebars also make the book useful to people who haven’t yet taken the plunge into eBay.

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It’s the undisputed king of Internet auction sites. It’s a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it’s likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known for: tricks and swindlers, overpriced goods, deceptive labeling, small print, recycled items marked as new, and the occasional rare priceless find or undiscovered treasure. Seasoned eBay traders know that to successfully buy and sell within this mega-shopping platform, you need to understand the system. Unfortunately, the secrets of the site are often tightly held by other buyers and sellers seeking a competitive edge. But what if you’re a newcomer? Or an experienced trader who wants to make the jump to power buyer or seller? eBay: The Missing Manual gives you the inside information you’ll need to become an eBay expert. Buyers will find the most effective ways to find you want and pay prices that are sure to bring a smile to your face. And you’ll get authoritative advice on strategic bidding: how to watch for elusive items, time your bids to take the competition by surprise, and–above all–avoid paying more than you ought to. Sellers will get sure-fire tips from eBay veterans who have discovered ways to ramp up their own auctions and sell at the highest possible prices. From the smallest details, such as how to take and post the most effective photos of your goods, to pricing strategies, inventory management, and shipping methods, this user-friendly manual will help you make more money on eBay. Whether you’re selling a single item or running fulltime business on the site, you’ll find tips to help you do it more effectively. As in any community, problems and disputes arise, and you’ll learn how other eBayers resolve such troubles or work around them. eBay: The Missing Manual has gems of wisdom for everyone from total novices to more experienced traders. If you’re looking to improve your eBay auction experience, you’ll savor the tips and trick revealed in this guided exploration.
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