Learn how to think before you animate. Thinking Animation is a one-of-a-kind book that emphasizes how artists can use traditional animation techniques and principles with the computer generated animation technology of today. Written by seasoned animators with experience in both 2D and CG, Thinking Animation is an exquisite guide aimed at experienced animators; however, the skills taught within are still accessible and valuable to the novice animator. This full-color book includes numerous interviews with experienced contributing authors from a wide range of backgrounds, including stop-motion, visual effects, traditional animation, and CG. Thinking Animation is non-software specific. It contains a history of the field of animation as well as insight into how CG studios operate. It embraces the future of animating with the computer while still retaining the core values that traditional animators use as formulas and principles.

Software packages are complex. Shouldn't software books make it easier? Simplify your life with The Focal Easy Guide to Final Cut Pro 5! This short, full-color book lives up to its name by paring down the software to its essentials. It covers only the key features and essential workflow to get you up and running in no time. When time is of the essence, less is more.

With this book you can start cutting immediately, whatever you edit, whatever the format. This is an ideal introduction whether you are a professional moving over to Final Cut Pro from another package or system, a new user, or just someone who wants to get the best results from Final Cut Pro, fast!

* Save time, learn all you need to know to edit professionally with FCP5 in a few hours!
* Concise full-color coverage, written for FCP5 but relevant to all versions

Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry.  The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services.  Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world.

Mobile Media and Applications - From Concept to Cash:

• Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
• Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
• Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
• For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
• Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.

Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.

Software programs are complex, the books that explain them shouldnt be. This thoroughly illustrated, full-color guide explains everything you need to know to get up and running quickly with Adobe Encore DVD 2.0 without any extraneous information or complicated, detailed explanations. The author focuses solely on the key features you will need to start producing and mastering professional-quality DVDs immediately in order to avoid overloading you with too many details. Learn best practices for planning your project, importing video and audio assests, creating professional-looking menus, and adding custom project elements. Abundant illustrations, screenshots, and concise, results-driven text makes this the ultimate guide to getting up and running quickly with Encore DVD.

The Focal Easy Guide Series:
* Start working with new software immediately regardless of your level
* Achieve professional results, learn practical skills from industry experts
* Focused, user-friendly coverage of the key tools you need to know

* Learn all the essentials for DVD creation: project planning, importing assets, timeline creation, transcoding, menu creation, adding custom project elements and more!
* Distills everything you'll need to know without delving into extraneous information and overloading you with too many details
*Abundant full-color screenshots and illustrations bring the instructions to life
*Accompanying website withdownloads and all the lastest software updates can be found at www.focalpress.com/companions/0240520041

"Dale Angell's Filmmaker's Guide to Final Cut Pro Workflow is the postproduction supervisor's equivalent to The Hitchhiker's Guide to the Galaxy.
It provides a babelfish to translate Geek speak into plain English. His wealth of experience in editing and sound makes the book an invaluable aid to navigating the plethora of HD codecs and finishing workflows now available to editors. Don't leave home without it."
–Lois Freeman-Fox, A.C.E