Let Web metrics expert Brian Clifton help you maximize your website’s potential. In this book you’ll discover the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions.

Proceed with caution-Serious Webmasters Only! Readers will learn real-world examples and techniques for creating top-notch Webs. Leave the other references behind-for serious Web programming, look to Que’s Webmaster Expert Solutions. - Provides detailed coverage of advanced HTML topics for experienced users

- Focuses on answering specific questions with useful applications, combinations of technologies for more advanced applications, and real-world practical advice

- Covers Java, JavaScript, CGI, Netscape Plug-ins, VRML, and other Web publishing and programming topics.

Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies to their professions to whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities.

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you.

Let Web metrics expert Brian Clifton help you maximize your website’s potential. In this book you’ll discover the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions.

Ever since Visual Basic was merged into .NET, it’s become the core language for creating business applications with Windows. The latest version, VB 2008, is even more useful — and provides even more incentive for migrating from VB 6. All it lacks is a good book on how to harness its power. Programming Visual Basic 2008 fills the void.

Written in a lively and engaging style by a developer who’s grown up with Visual Basic, including both VB 6 and VB .NET, this hands-on guide addresses the core topics of the new VB, from basic to complex, with plenty of code examples. Programming Visual Basic 2008 also examines .NET programming from the application level with a chapter-by-chapter plan for developing, documenting, and deploying a full data-driven application. You learn, step-by-step, how to build and deploy a library management system, complete with patron, inventory, and barcode support.

The main focus of Pro Web 2.0 Application Development with GWT is a case study of a real Web 2.0 application called ToCollege.net.
What you’ll learn:

* You’ll take a full tour of a modern Web 2.0 startup’s codebase. That’s 15,000 lines of source code that includes everything from Google Gears integration to Acegi OpenID, Lucene full–text search, and Google Maps, all of it integrated with GWT 1.5.
* Leveraging this book’s available source code, you’ll see the nitty–gritty details of how to merge a modern Web 2.0 application stack including Hibernate, Spring, Spring MVC 2.5, SiteMesh, and Freemarker together.
* You’ll see how to wire GWT into an industry standard Maven build environment, which will help you get up to speed quickly and avoid configuration headaches.
* The great pitfall of many Ajax applications is they’re mostly opaque to search engines. You’ll see the ToCollege.net solution to this thorny problem.
* Protection from XSS and XSRF attacks is beyond the scope of simple GWT tutorials, but they are a real concern for a site like ToCollege.net. The book will cover the ToCollege.net security architecture in detail.

Have a Google Maps mashup that you’d like to expose to millions of users on maps.google.com? New to the mapping craze, but have an idea for a killer map–based application? Want to learn how to create GeoRSS and KML feeds with your geotagged content, exposing your customer to new ways of exploring and navigating your content?

The Facebook API allows web developers to create Facebook applications and access Facebook data from other applications. Facebook API Developers Guide covers the use and implementation of the Facebook API—what the key features are and how you can access them. You will learn, through practical examples, the main features of the Facebook API including an introduction to the API–specific languages FQL and FBML. These examples are further supported by the introduction of other technologies like language libraries, relational database management systems, and XML.