The Power of Persuasion: How We’re Bought and Sold
This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist. Levine (A Geography of Time), a professor of psychology at Cal State Fresno, opens by demonstrating that all of us (including himself) can be persuaded under the right circumstances. He goes on to study financial manipulation and the use of the sense of obligation (which exists in all cultures, even if it is most strongly visible in Japan), and then proceeds to a nuts-and-bolts analysis of salesmanship by describing what he learned and did (and had done to him) as an automobile salesman. He offers an admirably concise and unemotional analysis of the famous Milgram experiment, involving the (claimed) administration of ever-stronger electric shocks to test the impulse to obedience. Inevitably, he moves to cults, the Moonies and the ultimate persuasion horror story, Jonestown. Not so inevitably, he avoids hysteria and demonization, even of Jim Jones, and points out that brute force is required at the extreme end of the persuasion spectrum. Levine’s final chapter offers ways of dealing with unwelcome persuasion while remaining part of a society in which some persuasion is part of almost any social interaction. The final results are bout as far as possible from the shrill Hidden Persuaders tradition or the cult deprogrammers who become cult gurus themselves-and quite persuasive about the author’s credentials, common sense and ethics.
I suppose I should preface this by saying that I read this book *after* reading similar books, so my ability to understand this book is probably better than others, but that said, I think that my comparative evaluation is free from this bias…
Praise for Detail Process Charting
By: Christine Church
By: Brad McRae, David Brooks
By: Harriet Braiker
By: Brian Luke Seaward
Muckraking has a long, storied tradition, and Palast is evidently proud to be part of it. In this polemical indictment of globalization and political corruption, Palast (a reporter with the BBC and London’s Observer) updates the muckraking tradition with some 21st-century targets: the IMF, World Bank and WTO, plus oil treaties, energy concerns and corporate evildoers of all creeds. Some of Palast’s reports are downright shocking (if familiar). He shows, for example, how the WTO prevents cheap AIDS drugs from reaching victims in Africa and how World Bank loan policies have crippled the economies of Tanzania and other developing countries. On the home front, he details Exxon’s horrific safety record before the Valdez disaster and reveals the price-gouging by Texas power companies during the California energy crisis. In Britain, Palast exposes the “cash for access” policies of the Blair administration, and blasts the legal system for shielding Pfizer Pharmaceuticals from lawsuits by victims who had defective Pfizer valves installed in their hearts. These are all good, important stories. Most of them, however, have been published before. This book is essentially a collection of Palast’s newspaper articles, hastily stitched together with some commentary and exposition. As such, it lacks cohesiveness and the depth his subjects deserve. In addition, Palast’s bombastic style and one-sided perspective do much to undermine his own credibility. How seriously should readers take a journalist who labels former U.S. Treasury Secretary Larry Summers an “alien” and dismisses Wal-Mart shareholders as “Wal-Martians”? There is much of value here, but readers who want a full-bodied, serious analysis of how globalization is affecting developing countries or how corporate giants pay for political favors should look elsewhere.
Many advances in the integration of group spatial modeling, geographic information systems (GIS), and the Internet have occurred in recent years; however, there is a lack of materials to highlight the transdisciplinary characteristics and impacts of this convergence while providing a uniform and consistent treatment of this expanding field of research. Collaborative Geographic Information Systems identifies unifying concepts in the field, and presents them in a single volume, providing a comprehensive treatment of collaborative GIS that focus on system design, group spatial planning and mapping, Internet and wireless applications, and more. This book also details the theories, processes, and tools for designing and implementing collaborative GIS, and explores collaborative GIS methodologies currently being used or developed.
Think of everything you do during your day. Try to guess which activity is so important you should devote one-third of your time to doing it. Probably the first things that come to mind are working, spending time with your family, or pursuing leisure activities. But there’s something else you should be doing about one-third of your timeâ€â€Âsleeping.Many people view sleep as merely a “down time†when their brain shuts off and their body rests. In a rush to meet work, school, family, or household responsibilities, people cut back on their sleep, thinking it won’t be a problem, because all of these other activities seem much more important. But research reveals that a number of vital tasks carried out during sleep help to maintain good health and enable people to function at their best.
