Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric,
discovery-driven innovation that focuses on the future.
The book is based on the authors� 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to:
� Apply innovative thinking to the company�s entire business model
� Remain flexible, future-oriented, and responsive to market changes
� Learn from what other companies have achieved with this proven process
� Create a perpetual flow of viable new business opportunities�by making strategy innovation a company-wide competency.
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