Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to
Use the right keywords to trigger your ads
Figure your breakeven point (more…)

New York City For Dummies helps you take a bite out of the Big Apple with handy tips on:
When to go, how to get there, and how much it’s all going to cost
How to find the best the city has to offer, from top-ranked hotels in all budget categories to dining spots for both foodies and families.
Where to go for the most worthwhile attractions from Battery Park to Central Park.
How to plan your time whether you have two days or one week, special interests, or children in tow.
Who to trust for a guided tour that suits your interests.
What to do after dark from catching one of Broadway’s most popular shows to (more…)

Have you always wanted to play guitar? Who wouldn’t? Think of Jimi Hendrix wailing away on his Stratocaster. . . Chuck Berry duck-walking across the stage to “Johnny B. Goode”. . .B.B. King making his “Lucille” cry the blues. No doubt about it—guitars are cool.

Guitar For Dummies 2nd Edition tells you everything a beginning or intermediate guitarist needs to know: from buying a guitar to tuning it, playing it, and caring for it, this book has it all—and you don’t even need to know how to read music. Full of photo-illustrated exercises and songs you can play to practice the techniques discussed in each section, this step-by-step guide will take you through the basics and beyond (more…)

In the modern classic Secrets of Spectacular Chess, Jonathan Levitt and David Friedgood shared their joy and appreciation of chess beauty, engulfing readers with a wealth of amazing and magnificent examples from the aesthetic side of the game. What is more, they also showed how this fascinating subject could actually be analysed, and how this could help players of all levels to improve the practical side of their game.

Now the authors have produced a much awaited and largely expanded second edition, in which they present further ideas and opinions, provide many new mesmerizing examples of games, studies and problems, and revisit previous material to explain how the theory has developed over recent years. This book (more…)

Whether you like taking in historic sites and cathedrals or great shopping and nightlife, quiet, quaint villages or swinging seaside resorts, the cosmopolitan aura of London or the spectacular beauty of the Lake District, you’ll find plenty to see and do in England. This friendly guide doesn’t solve the mystery of prehistoric Stonehenge, but it helps you solve the mystery of how to make the most of your time and your money, with:
Five great one- or two-week itineraries to help you hit the high points on your list
Suggestions for day-trips from London
The low-down on the high-brow castles
Information on areas from the Yorkshire moors to the cliffs of Cornwall to Stratford- (more…)

There are hot new jobs in the exploding computer field, but how do you get to them? This book shows how to “talk the talk” of the computer industry. You will learn how to create a resume that will blow doors open for you in this exciting field. Learn how to communicate effectively in the lingo of the industry so that you will have an edge in the job market! Experienced computer industry professionals and wanna-be computer professionals will benefit from this book.

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Includes a list of more than 100 recordings for your jazz collection

The fun and easy way to explore the world of jazz

Jazz is America’s greatest music, but with over a century’s worth of styles and artists, where do you begin? Relax! This hep cat’s guide delivers the scoop on the masters and their music — from Duke Ellington to Charlie Parker to Wynton Marsalis. It’s just what you need to tune in to the history and musical structure of jazz and become a more savvy listener.

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Three hundred magic tricks are divided into the sections “Effect,” “Secret & Preparation,” “Method,” and “Comments & Suggestions”; and more than two thousand photographs demonstrate how to master sleight-of-hand.

Mark Wilson is first and foremost a famous magician, who the New York Times has recognized as “probably the nation’s leading authority on magic.” He is also the hugely successful author of numerous kits and books devoted to instruction in the magical arts including the newly released Complete Course in Magic (Revised Ed.). Additionally, has made countless guest appearances throughout his career on every major TV talk show in the country. (more…)

For All Students This flexible book and audio program features 101 Japanese idiomatic and proverbial expressions that enrich students knowledge of Japanese language and culture. Each left-hand page provides the expression in Japanese orthography and romanization, along with a whimsical illustration. Each right-hand page provides a literal translation of the idiom, its definition, cultural notes, and a dialogue in Japanese orthography, Roomaji, and English. Audiocassettes include expressive readings of the dialogues to help improve students’ pronunciation.

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Teach Yourself Electricity and Electronics offers easy-to-follow lessons in electricity and electronics fundamentals and applications from a master teacher, with minimal math, plenty of illustrations and practical examples, and test-yourself questions that make learning go more quickly. Great for preparing for amateur and commercial licensing exams, this trusted guide offers uniquely thorough coverage, ranging from dc and ac concepts and circuits to semiconductors and integrated circuits.

Starts with the basics and takes you through advanced applications such as radiolocation and robotics
Packed with learning-enhancing features: clear illustrations, practical (more…)