Social Media Monitoring vs. Social Media Analytics

Learn how social media analytics can make sense of online conversations and provide the actionable insight needed to make smarter business decisions and provide better service experiences.


If you’re simply monitoring keywords in social media to put out fires, you’re missing out on what all the chatter really has to offer–a wealth of information about the customer experience, your products and your brand.

Keywords don’t reveal customer sentiment, but social media analytics can. Get to the root cause of problems. Identify emerging topics in the customer conversation. Understand context. Really listen.

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How to Grow Your Business Using Online Marketing

This guide will introduce the basics, including the most effective strategies for pay-per-click ads, search engine optimization, email marketing and social media campaigns.


Discover which type of SEO plans will work better for your industry, and what to ask before you sign any contracts. Most importantly, determine if you have the time and resources to manage your own online marketing projects, or if outsourcing is the best way to go.

The guide comes with no obligation price quotes from online marketing experts – all pre-screened and qualified to best fit your current online needs.

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Social Mobile User Engagement

Learn proven strategies, insightful data and best practices for mobile social user engagement.


According to eMarketer, by the year 2016, the growth of mobile social network users is expected to reach 1.7 billion users, a 210% increase from 2011. Marketers need to be aware of this growth and begin to build a strong foundation for an effective mobile social engagement strategy now. The insight and best practices highlighted in this white paper from Vitrue will answer some of the key mobile social questions that marketers are asking today!

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Book Business

Book Business is for go-getters interested in the pressing issues facing book publishers.


Book Business magazine provides the latest strategies and news in the world of book publishing.

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Outsourcing Web Projects: 6 Steps to a Smarter Business – Free Preview!

Learn the fundamentals of finding, selecting, engaging, managing, and retaining an outsourcing firm.


Outsourcing Web Projects: 6 Steps to a Smarter Business provides you with tried and tested techniques that will ensure that you can deliver complex, high quality web projects using outsourced development resource, both on time and on budget!

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Drupal 7 Essential Training — Free Video Training Tutorials

Drupal 7 Essential Training shows how to get the most out of Drupal, the Content Management System (CMS) that powers over a quarter million web sites. The course demonstrates how to download and install Drupal, add content and graphics to a site, change layout and design elements, control visitor interactions, and expand the site’s capabilities beyond what’s available in Drupal core. Discussion of established best practices in each step to ensure that a site remains streamlined, secure, and up-to-date. Exercise files are included with the course.


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The JavaScript Anthology: 101 Essential Tips, Tricks & Hacks – Free 158 Page Preview

Get the most out of this complete question-and-answer book on JavaScript


The JavaScript Anthology: 101 Essential Tips, Tricks & Hacks is a collection of over 100 thoroughly–tested, customizable and elegant solutions that will show you how to add usable and accessible interactivity to your site: from slick drop-down menus, to style sheet switchers, to AJAX applications, and much more.

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The Value of Good Database Development Software: Expert Evaluation of SQL Developer and Toad Development Suite

John Weathington gives his candid review and explores two software options for building the effectiveness and efficiency of your data management function: Toad® Development Suite and Oracle’s SQL Developer.

John is the President and CEO of Excellent Management Systems, Inc., who has more than 15 years of experience in business intelligence and data warehousing, he consults for Fortune 500 companies like Cisco, Silicon Graphics, eBay and Sun Microsystems.

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Demystifying The Cloud

This 55 page guide explains the concepts of Cloud Computing in simple terms.

The first three chapters introduce the key concepts and terminologies of the Cloud. The remaining chapters cover the major implementations of Cloud Computing including Amazon Web Services, Google App Engine, OpenStack, Cloud Foundry and Microsoft Windows Azure. This guide targeted towards the beginner and intermediate developer with a basic understanding of web technologies.

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Vision Systems Design

For engineers who research, design, develop, manufacture, and integrate components and subsystems for machine-vision systems and image-processing and analysis.

Vision Systems Design gives machine vision systems and image processing professionals their own magazine that focuses 100% on designing or integrating image-capture, processing, storage, transmission or output products for a wide range of scientific, medical industrial and military/aerospace applications.

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