In 1983, Deutsch joined his father’s small New York City advertising agency and, over the next two decades, built its annual billings to $1.5 billion. In 2000, he sold the company for $280 million and jumped into media, creating a film production company and hosting a CNBC talk show. There’s a lesson or two worth hearing in this story, but readers will have to work to find them in the midst of Deutsch’s bluster. True to the book’s title, he delivers contradictory ideas with equal forcefulness—as when he denounces cigarette and video game advertising as socially irresponsible, yet holds up his agency’s campaigns for Tanqueray and drugs as great successes (”The amount of money we made advertising pharmaceuticals was staggering”). [...] Yet he astutely argues, in a chapter on the “Hungry-Eye Hiring Theory,” that the most productive employees are often a little angry; they’ve got “something to prove.” Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone.

Is the Unified Process the be all and end all standard for developing object-oriented component-based software? This book is the second in a four volume series that presents a critical review of the Unified Process. The authors present a survey of the alt

This second volume of a four-book series focuses on the design and implementation skeletal versions of new systems for purposes of testing early in the life cycle for quality control. This series is designed to fill the gap between theory and practice with a software process that goes beyond the UP with details of development and production. Fill the gap between theory and practice! Implement a software process that goes beyond the UP with details of development and production. You get a master’s collection of best practices from Software Development magazine experts. This volume focuses on the design and implementation skeletal versions of new systems for purposes of testing early in the life cycle for quality control.

* From the garage to the living room, Geek House provides hackers with 10 PC-based hardware hacking projects that are not for the faint of heart!
* Taking the DIY mentality to a whole new level, this book teaches techies how to hack, customize, and modify everything-from their sprinkler systems to the temperature of their barbecues
* Adventurous readers will feast on such projects as installing a bar code inventory system for DVDs or CDs, converting RS232 to wireless, scheduling recording from any television in the house, and creating a remote control finder
* Companion Web site includes the custom software and source code needed to power these geeky creations

Coxe describes the spectacular rise and fall of technology and telecom stocks as a “Triple Waterfall,” a technical analyst’s term for a classic boom-and-bust event. In events like these, vast amounts of wealth change hands from investors to those who profit from the bubble, in this case the upper management of dot-coms and the like who cashed in big at the top by selling stock and exercising stock options. According to Coxe, “Triple Waterfalls aren’t mere bubbles, they are financial pandemics that take not months, not years, but decades to run their course.” His analyses place investors in the 10- to 12-year “final long-term collapse phase,” a treacherous climate most today have never experienced, so few have a clue as how to survive, much less profit in these times. After a reasonable discussion of economic theory, Coxe lays out an investment survival strategy for this environment that includes a consistent approach of diversification and maintenance of an acceptable, if not spectacular, rate of return.

Shows science, math, and engineering students and professionals how to make the most of this top-of-the-line graphing calculator Describes step by step how to harness the calculator’s 3D graphing capabilities, advanced built-in functions, USB connectivity, and 16 preloaded applications, including calculus and electrical engineering tools The book’s accessible, plain-English explanations are a must for users who find TI’s instruction manual difficult to slog through Since students can now use the TI-89 and other graphing calculators on AP exams, the SAT, and other standardized tests, this book will get them up to speed quickly Texas Instruments owns over 95 percent of the graphing calculator market

With more and more physicists and physics students exploring the possibility of utilizing their advanced math skills for a career in the finance industry, this much-needed book quickly introduces them to fundamental and advanced finance principles and methods.

Quantitative Finance for Physicists provides a short, straightforward introduction for those who already have a background in physics. Find out how fractals, scaling, chaos, and other physics concepts are useful in analyzing financial time series. Learn about key topics in quantitative finance such as option pricing, portfolio management, and risk measurement. This book provides the basic knowledge in finance required to enable readers with physics backgrounds to move successfully into the financial industry.

* Short, self-contained book for physicists to master basic concepts and quantitative methods of finance
* Growing fieldmany physicists are moving into finance positions because of the high-level math required
*Draws on the author’s own experience as a physicist who moved into a financial analyst position.

A powerful program to free yourself from manipulators–and regain control of your life

Millions of people, both men and women, can become involved in relationships with manipulators–people who control through emotional manipulation, insults, and mind games. These “toxic” relationships erode self-esteem and make life miserable for the victim. Whether the manipulator is a relative, a spouse or romantic partner, a boss, coworker, or subordinate, or even a trusted friend or advisor, Dr. Harriet B. Braiker, bestselling author of The Disease to Please, shows you how to break this damaging cycle for good.

Who’s Pulling Your Strings? will help you end a current destructive relationship, understand how it occurred–and prevent you from ever getting involved in a manipulative relationship again. Using revealing self-assessment quizzes, action plans, and how-to exercises, Dr. Braiker empowers you to:

* Recognize the signs of a manipulative relationship
* Spot manipulators and their typical ways of operating
* Assess your own vulnerability to manipulation
* Identify the 7 main “Head Games” manipulators play
* Utilize effective resistance tactics against manipulator’s efforts
* Transform yourself from a “soft” to a “hardened” target
* Extricate yourself from manipulative relationships that do not change
* Protect yourself from falling prey to manipulators’ control in the future
* Stop others from pulling your strings once and for all

Has the cell phone forever changed the way people communicate? The mobile phone is used for real time coordination while on the run, adolescents use it to manage their freedom, and teens text to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places.

Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years.

*Rich Ling (an American working in Norway) is a prominent researcher, interviewed in the new technology article in the November 9 issue of the New York Times Magazine.
*A particularly “good read”, this book will be important to the designers, information designers, social psychologists, and others who will have an impact on the development of the new third generation of mobile telephones.
*Carefully and wittily written by a senior research scientist at Telenor, Norway’s largest telecommunications company, and developer of the first mobile telephone system that allowed for international roaming.

Communication is fast becoming a general requirement for embedded systems in our increasingly connected world. In fact, it’s difficult to find embedded systems that include no form of external communication. Embedded systems are now transmitting electric meter readings over low-bandwidth wireless links to alleviate the need to read them visually. Global Positioning System (GPS) technology and wireless links with embedded systems are also used to pinpoint the exact location, speed, oil pressure, and other parameters of fleets of trucks anywhere in the country. Creation of these and other networked applications are the focus of this book. Using practical tutorials on TCP/IP application layer protocols such as HTTP, SMTP, POP3, SNMP, and SLP, developers learn how to develop and deploy these protocols in their embedded systems.

Americans as a whole are really bad at negotiating. We find haggling to be beneath us and we’re uncomfortable with it, yet we feel cheated when we don’t get the best deal possible. World-class negotiator, author, and attorney Thomas takes his cues from cultures where negotiating is celebrated as an art. While India or the Middle East may come to mind, when it comes to masters of negotiation, Japan tops the list. Thomas explains that the American way of logic and reasoning is persuasion, not negotiation, and you can persuade until you’re blue in the face and still get nowhere. The art of negotiation is allowing your counterpart (don’t think of them as your “opponent”) to save face, which means always giving some concessions to get what you really want. “Beating” your colleague is not a way to create long-term relationships, but a “win-win” solution is. Thomas presents 21 powerful rules of negotiating, plus gives “Quickies,” specific tips on how to negotiate with your boss, spouse, child, car dealer, contractor, and more. Inspiring