Social Mobile User Engagement

Learn proven strategies, insightful data and best practices for mobile social user engagement.


According to eMarketer, by the year 2016, the growth of mobile social network users is expected to reach 1.7 billion users, a 210% increase from 2011. Marketers need to be aware of this growth and begin to build a strong foundation for an effective mobile social engagement strategy now. The insight and best practices highlighted in this white paper from Vitrue will answer some of the key mobile social questions that marketers are asking today!

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Transforming the Marketing Process with Marketing Resource Management (MRM)

Organizations are increasingly recognizing how fundamental marketing is to their success, with marketers now being asked to help drive strategic corporate initiatives.

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IDC Whitepaper: Improving Power and Cooling Efficiency in the Data Center

HP has been a pioneer in incorporating technology to improve energy efficiency and reduce total cost of ownership (TCO) for IT systems in the datacenter, with solutions designed to reduce server management costs, increase utilization, and improve power and cooling.


With the launch of its new Data Center Smart Grid in June 2010, HP is continuing to push the boundaries of what its technology can deliver. A central aspect of the Data Center Smart Grid is Thermal Logic, a holistic approach to improving power and cooling efficiency in the IT infrastructure, designed to help companies reduce energy consumption, reclaim unused datacenter capacity, and extend the life of their datacenter.

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Power Engineering

Power Engineering is the comprehensive voice of the power generation industry that provides readers with the critical information needed to remain efficient and competitive in today’s market.


Power Engineering, first published in 1896, is a monthly engineering and applications magazine that serves the North American power generation industry including electric utilities, industrial power plants, independent power producers, co-generators, and the engineering design and construction firms serving this industry.

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Waste Management World

Waste Management World is the leading international publication for the global waste management industry.


Waste Management World delivers the latest news and global developments from across the industry. Articles report on international projects, best practices, technological developments, trends and legislation. Each issue covers biological waste treatment, collection and transport, recycling and waste minimization, sanitary landfill and thermal treatment of waste.

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Outsourcing Web Projects: 6 Steps to a Smarter Business – Free Preview!

Learn the fundamentals of finding, selecting, engaging, managing, and retaining an outsourcing firm.


Outsourcing Web Projects: 6 Steps to a Smarter Business provides you with tried and tested techniques that will ensure that you can deliver complex, high quality web projects using outsourced development resource, both on time and on budget!

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Delivering Revenue Through Thought Leadership

It’s amazing how much credibility is generated by a book, both for the author and for the content. Read the Who, What How, When, Where and Why of on-demand book publishing.


The key question often heard is, “How do I create a book that’s timely and relevant to my target audience?” The answer can come from the new generation of publishers that allow you to outsource the writing and creation of a book similar to how white papers and other marketing literature is created today. That said, many chief marketing officers had the following comments when asked about creating a book or book series:
“We don’t have the bandwidth.”
“We can’t do it quickly enough.”
“It costs too much.”
“There won’t be enough people who want to buy it.”
“We’re not sure we can make it successful.”
These comments reflect the old world of publishing where it takes too long, costs too much, and requires artificially high sales rates to be considered successful. On-Demand book publishing has changed the rules!

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Egg Industry

Covering the Egg Industry Worldwide!


Egg Industry is regarded as the standard for information on current issues, trends, production practices, processing, personalities and emerging technology. Egg Industry is a pivotal source of news, data and information for decision-makers in the buying centers of companies producing eggs and further-processed products.

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Driving Sustained Improvements with Supply Chain Metrics and Analytics

Accounting for an incredible 60 to 90% of overall expenses, supply chain costs can be a significant lever for driving bottom-line performance.


Improving a company’s supply chain operations is a complex process. The SCOR (Supply Chain Operations Reference) model provides a unique framework that links business processes, metrics, best practices, and technology into a unified structure designed to improve supply chain management effectiveness.

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Global Finance

Global Finance has been providing monthly news and analysis since 1987 about companies and financial institutions that do business around the world.


Global Finance delivers the full story; corporate finance, joint ventures and M&A, country profiles, capital markets, investor relations, currencies, banking, risk management, custody, direct investment, money management and all the rest-specifically tailored for corporate readers around the world.

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